Premier Subaru/Branford, Connecticut (www.premiersubaru.com)

Survey Says Car Dealership Professionalism Trumps Price

2011-06-23T08:48:00.000-07:00

I have believed this for a long time, but, today, a survey was released by CarWoo.com, an automotive marketplace website. This study, using transactional and behavorial data, shows that 54.6% of the time the lowest price offer was not the one the buyer took. That increases to 57.5% when eliminating cases where buyers received only a single offer.

Behavorial data also indicates that prices is not what drives a buyer's opinion. In giving 5 star reviews, highly satisfied buyers ranked dealer professionalism as the most important factor 47% of the time and price only 14%. When dissatisfied buyers gave dealers 1 star reviews, they cited unprofessionalism as the reason 44% of the time, and, blamed price only 19% of the time.

Only when buyers gave a middling 3 star review did price become a driving factor, ranked as primarily 52% of the time. These reviews, while ostensively neutral, where often negative in tone, much more akin to a grade of a C.

We have thought this all along at Premier Subaru which is why we strive to exceed the expectations of our clients each and every day.

Subaru Launches iPad Applications for Outback, Forester and WRX/STI

2011-06-06T16:11:00.000-07:00

Subaru Launches new iPad Applications! Check it out!

Subaru Launches iPad Applications for Outback, Forester and WRX/STI

Subaru of America Sales Rise Nearly 8% Year-To-Date

2011-06-01T15:30:00.000-07:00

BRANFORD, CT, June 1, 2011 - Subaru of America announced today a nearly 8% year-to-date increase with 20,036 units sold in May, 2011 - resulting in a total YTD sales of 112,255. However, while Subaru Legacy and Outback models experienced year-over-year growth, sales of Forester, Impreza and Tribeca decreased due to inventory limitations.

"While we have had a very strong start to 2011, and demand for our product in dealerships remain at record levels, we are now experiencing a slowdown in deliveries following the disruption to vehicle and parts production in Japan as a result of the March earthquake and tsunami", said Thomas J. Doll, Executive Vice President and Chief Operating Officer, Subaru of America, Inc. "We expect this to continue in the short term while the production situation in Japan returns to normal. Even allowing for this temporary slowdown in deliveries, we still expect 2011 to be the second best year ever for the Subaru brand in the US."

Like Subaru of America, Premier Subaru in Branford, Connecticut continues to post record results. This is due to the company's business philosophy and desire to exceed the expectations of their clients. Premier Subaru is the only Subaru dealer in the State of Connecticut that is both approved by the AAA for Automotive Repair and Service and has received the A+ designation by the BBB

Geoff Fox Joins the Premier Subaru Team as a Spokesperson!

2011-05-03T06:46:00.000-07:00

BRANFORD, CT May 3, 2011 - Robert J. Alvine, President of Premier Subaru in Branford, announced today that 7 time Emmy Award winner weather personality Geoff Fox has been retained as a spokesperson for the dealership.

Mr. Fox will appear in a series of broadcast television, cable, radio and internet announcements in the coming year. He will also make appearances on behalf of the dealership at select public events and charitable functions.

In announcing the partnership, Mr. Alvine stated, “The Subaru brand has a well earned reputation for exceptional all-wheel performance in all kinds of driving conditions. And given the kind of winter we just experienced, we feel the combination of Subaru performance and Geoff’s extensive knowledge of Connecticut weather would make him an ideal spokesperson for Premier Subaru going forward.”

Fox has over 25 years of on-air experience in the Connecticut market. He recently returned to the air forecasting the weather at WTIC FOX 61 for the station’s 4PM and 11PM newscasts. Prior to his current position, he was a weather forecaster for the state’s ABC affiliate in New Haven for many years.

“I’m looking forward to bringing what I hope is a unique perspective to the automotive market in general, and to Premier Subaru customers in particular. It’s not often that a car comes with its’ own weatherman.” said Fox.

Premier Subaru is located at 150 North Main Street in Branford, Connecticut. The dealership has been in business since 2000 selling new and pre-owned Subaru models, as well as servicing all makes and models of domestic and import vehicles. The dealership is approved by the AAA for automotive service and repairs and is an A+ rated company by the Better Business Bureau of the State of Connecticut. Premier Subaru has also won numerous awards for customer satisfaction and sales excellence. In addition, the dealership sells Subaru parts direct to the consumer in person or on-line. The main phone number for the dealership is 203-481-0687. Additional information about the dealership can be found at http://www.premiersubaru.com/.

Premier Subaru Supports National Car Care Month, Offers Fuel Savings Tips For All Drivers

2011-04-06T15:45:00.000-07:00

Branford, CT - April 6, 2011 - Premier Subaru is once again celebrating the Car Care Council's National Car Care Month in April by offering free vehicle diagnostic inspections for Subaru vehicles at their location at 150 North Main Street in Branford, Connecticut. Premier Subaru's theme for this year's program is "MPG: Maintenance Preserves Gas", which underscores the importance of regular vehicle maintenance when it comes to maximizing any vehicle's fuel economy.

Premier Subaru is also sharing some helpful tips on ways to improve fuel economy, which can be used by any driver, for any vehicle:

* Maintain proper tire pressure
* Replace air filter when dirty
* Use cruise control whenever possible
* Remove excess weight inside vehicle
* Change engine oil and filter when dirty
* Drive sensibly
* Tighten the gas cap
* Avoid excess vehicle idling

"Whatever vehicle you drive, these simple tips will help maximize your fuel economy and save money at the pump, which is especially important now that we're seeing a noticeable increase in gas prices" notes Robert J. Alvine, President of Premier Subaru. "Any beyond fuel savings, they'll pay off in other ways, too - you'll increase your vehicle's reliability, you'll reduce the likelihood of costly repairs, and you'll enjoy higher trade-in or resale value down the road".

During National Car Care Month, Premier Subaru will perform a thorough multi-point diagnostic checkup of all major operating systems, and owners will receive a detailed written report of the vehicle's condition. This service is done at no charge to Subaru owners and without obligation.

For additional information, please see the Premier Subaru website at www.premiersubaru.com.

Subaru Models Awarded Four "Top Picks" from Kiplinger's Personal Finance

2011-03-05T07:25:00.000-08:00

We are proud to announce that, Kiplinger's Personal Finance recognized three Subaru vehicles for excellence in four areas:

The Forester 2.5XT Premium AWD was designated "best in class" for small crossovers
The Outback 2.5 Limited won "best in class" and "best resale" in the wagons category
The Impreza WRX AWD four door was named "best resale" in the $25,000 to $30,000 category.

Kiplinger's evaluates "best in class" winners on performance, value and safety. "Best resale" winners were selected using the Kelley Blue Book's estimated trade in price.

Kiplinger's notes that the Forester - also recognized by the publication in 2009 as the "best new crossover" - boasts "agile handling, high resale values and loads of cargo space." The Forester, like all other Subaru models, is also a 2011 IIHS Top Safety Pick.

2011 is the second year the the Outback was awarded "best in class". In addition to "stylish design, strong resale values and heaps of utility", the publication calls the 2.5 liter four-cylinder engine "powerful without pushing down fuel economy".

Kiplinger's also explains that the "turbocharged version of the Impreza boosts the three year resale value from the base models 51% to 55% - and bumps up horsepower by 95 horses to 265 horses. That's a feat a few in this category can achieve with only four cylinders."

Premier Subaru encourages you to see the entire line of the award winning Subaru models at it's dealership located at 150 North Main Street, Route 1 (I-95, exit 54) in Branford, Connecticut. The company's dealership is located within 12 minutes of Milford, Connecticut and Wallingford, Connecticut. In addition, the company is convenienly located proximate to New Haven, Bridgeport and other major metropolitan areas in Connecticut. You can see more about the company at http://www.premiersubaru.com/. Or, text the word PREMIER to 50123 for information delivered to your SmartPhone.

Premier Subaru Customers Responsible For More Than $25,000 In Donations During The Subaru Of America "Share The Love" Campaign

2011-01-03T08:33:00.000-08:00

Branford, Connecticut - January 3, 2011 - Premier Subaru, in Branford, Connecticut, is proud to announce that it's customers have been responsible for more than $25,000 in donations during the Subaru of America "Share the Love" Campaign which ran from November 20, 2010 to January 3, 2011.

The Subaru of America "Share the Love" Campaign allowed Subaru new vehicle customers to select from five charities to receive a $250 donation from Subaru of America, following the vehicle purchase or lease.

Over the last two years the program had donated nearly $10 milion to its partner organizations. Once counted, the 2011 contributions are expected to bring that total up to $15 million. The five charities that participated in the program this year are: The American Society for the Prevention of Cruelty to Animals (ASPCA), Big Brothers Big Sisters, Habitat for Humanity, Meals on Wheels Association of America, and Ocean Conservancy.

Based on research that shows Subaru buyers have a strong affinity toward charitable donations to worthy causes, the campaign has been developed by the company's brand agency, Carmichael Lynch, to allign that affinity to their vehicle purchase.

"We wanted to create a program that not only stands out from the crowd, but is also relevant to our customer's value systems - they of giving back to the community" said Robert J. Alvine from Premier Subaru in Branford, Connecticut. "As you can see by the activity in our showrooms over the last 40 days, we also reflect our customer's values in doing the right thing".

In addition to the contributions through the Subaru of America program, Premier Subaru also supported the Toys for Tots program, the Thanksgiving Food Basket Initiative undertaken by Christian Community Action and donated toys to the Ronald McDonald House in New Haven, Connecticut.

Automotive Lease Guide Ranks Subaru #1!

2010-12-06T07:26:00.000-08:00

The following is "as reported" in Automotive News!

Subaru has risen to the top of two rankings that predict future residual values!

ALG, formerly the Automotive Lease Guide, predicts 2011 Subaru cars and trucks will hold an average of 53.2% of their sticker price after 36 months, the highest score of any brand. Forcasting out to 60 months, Kelley Blue Book predicts Subaru vehicles will retain 39.0% of their value, the highest score for any brand with at least four nameplates!

Kelley Blue Book cited Subaru for successfully aligning production with demand, keeping lease levels low and producing high-quality, well designed vehicles.

Subaru Debuts Impreza Design Concept at Los Angeles Auto Show

2010-11-19T08:55:00.000-08:00

Subaru of America, Inc. today unveiled the Impreza Design Concept, which previews the carmaker's new "Confidence in Motion" design and brand strategy. The Impreza Design Concept will remain on display throughout the show, which runs November 19-28 at the Los Angeles Convention Center. The Impreza has been Subaru's global compact car since 1992

Built to express possible future Subaru design elements, the Impreza Design Concept conveys a sporty and lively "four-door coupe" style. The Impreza Concept combines environmental compatibility and comfortable ride of the Impreza with the trusted performance that Subaru's Symmetrical All Wheel Drive provides. The designers blended two ideas – "dynamic flow and confident stance" – to showcase Subaru's engineering core values of dynamic performance, safety, driving enjoyment and quality. The Impreza Design Concept features a roomy four-passenger interior.

From the front, the Impreza Design Concept is clearly recognizable as a Subaru, with a hexagonal grille with spread wings in the center and hawk eye-style headlights. At the same time, the front view previews a new direction for the brand's design, with the hood, grille and headlights designed to project three-dimensional character.

Fin-shaped fog lamps, which follow the wing motif, emphasize a fresh expression of Subaru identity. The car's low-and-wide stance is meant to convey reliability, security, and safety. The design of the prominent wheel arches echo that message while also emphasizing the vehicle's All-Wheel Drive technology. The new-generation Legacy debuted this design feature.

In profile, the Impreza Design Concept shows a sleek, continuous line from the A-pillar, along the roof and through the C-pillar. The design yields both a roomy cabin and excellent aerodynamic performance. Subaru designers applied simple and clean lines and surfaces rather than complicated forms. This produces a contrast with the powerful fender design and results in a lean side view, accented by satin silver window frames. The wedge-shaped side rear-view cameras sit along the sharp line of the A-pillar.

At the rear, the hexagonal theme repeats with a garnish that radiates outward from the center. The rear lights also follow a sharp-edged theme, and are stretched into the body sides to join the character line along the car's flanks. The taillamp design features a unique layering and gradation to create the impression of depth.

The front and rear bumper corners, shaped in the wind tunnel, contribute to the car's overall aerodynamic efficiency. Diffusers on the underside of the rear bumper and the rear deck emphasize sportiness and also do their part for aerodynamics, contributing to vehicle fuel efficiency. The Sky Silver exterior color underscores the Impreza Design Concept's stylish and dynamic silhouette, and suggests a silver tone to be used on the next generation of Subaru vehicles. The high-luster silver aluminum wheels, with their five-twin-spoke design, convey vehicle lightness and agility. Carbon fins garnish the spokes, aiding brake cooling.

"Dynamic, Enticing, Secure" Interior

For the Impreza Design Concept's interior, the designers followed a theme of "Dynamic, Enticing, Secure." The smooth integration of the instrument panel with the door trim and armrests suggests sporty yet comfortable driving. The roomy platinum-leather four-seat layout envelops occupants. Dark blue piping and double stitching accent the leather. A "layered" approach to color, with the upper part light platinum and the lower part a shade darker, gives the interior a feeling of spaciousness and sophistication.

A large display in the center dash combines functions for navigation, vehicle information and audio. The touch panel technology provides ease of use, seamlessly melding information and entertainment features.

The platinum leather-wrapped steering wheel features D-shaped spokes set off by piano-black center sections. The wheel innovatively incorporates its own touch panels, giving the driver easy access to various vehicle functions.

New Safety and Performance

Subaru's own advanced driving-assist EyeSight system is installed along the front edge of the roof. The images the camera takes can be viewed on a monitor in the center of the gauge cluster, positioned for easy visibility. EyeSight is also networked with the latest in collision-prevention technology, underscoring the safety that customers expect from Subaru.

The combination of the 2.0-liter naturally aspirated Boxer engine with a Lineartronic™ Continuously Variable Transmission (CVT) represents Subaru's next-generation powertrain. A 2.5-liter version of this engine powers the 2011 Forester

Subaru adopts new brand slogan: "Confidence In Motion"

2010-11-02T16:08:00.000-07:00

Subaru of America, the only brand to boost U.S. sales for the past three years, has a new global brand slogan: "Confidence in Motion".

The brand will begin using the slogan after it shows a concept vehicle at this month's Los Angeles Auto Show that embodies the theme, Ikuo Mori, President of Fuji Heavy Industries, Ltd., said today.

"Confidence in Motion" reflects the company's focus on engineering and safety as well as its commitment to innovating to match changing customer demands, said Fuji Heavy Industries, which makes Subaru vehicles.

Subaru of America, Inc. Sets October Sales Record

2010-11-02T16:02:00.000-07:00

Premier Subaru is proud to provide the following information concerning Subaru of America's record breaking sales!

Subaru of America, Inc. Sets October Sales Record

Subaru of Indiana Automotive To Add 100 More Production Workers

2010-09-30T14:34:00.000-07:00

SUBARU BUCKS THE TREND...AGAIN! THIS TIME, BEING ONE OF THE ONLY AUTOMAKERS TO HIRE PRODUCTION WORKERS!

Over the next six months, Subaru of Indiana Automotive Inc. in Lafayette will add 100 full-time production positions to its work force of nearly 3,300.A sharp rise in demand for two redesigned SIA-built models -- the Outback and Legacy -- are being credited with creating increased work and the need for more production associates.On a year-to-date basis, sales of the Outback have increased 96 percent, while sales of the Legacy are up 36 percent. The new models were introduced in June 2009. "Our hardworking and dedicated work force has stepped up to the challenge of increasing production while maintaining our high quality, safety and environmental standards," said Tom Easterday, SIA executive vice president. "We are excited to be adding 100 full-time associates during this time of uncertainty in the economy."

The new employees will be hired from the ranks of SIA's temporary work force employed by CTI Personnel.

Over the past 15 months, the Lafayette manufacturer has increased its variable work force by more than 380, while scheduling daily and weekend overtime. In addition, five line-speed increases have been implemented.

Total SIA production for 2010 is projected to exceed 250,000 vehicles. That represents a 30 percent increase over 2009 and also results in higher production volumes for the company's suppliers, who are located primarily in Indiana and surrounding states.

Premier Subaru also continues on it's hiring upswing. We are proud to have added more than 10 full time positions during the course of this recession. Currently, we need even more employees with available positions in automotive sales and automotive service.

Driving Safety: Subaru Highlights the Moment When 'That Moment' Arrives

2010-08-14T13:23:00.000-07:00

Driving Safety: Subaru Highlights the Moment When 'That Moment' Arrives

-- New Ad Talks to Parents' Worries When Children Get Their First Driver's License--

-- Real Life Father and Daughters Play Out Critical Moment When Teen First Takes the Wheel --

CHERRY HILL, N.J., Aug. 14 /PRNewswire/ -- Subaru of America, Inc.'s new television ad titled, "Baby Driver," is tugging at the heartstrings of parents around the country. The spot speaks to the fears parents have for their first-time driver children and features a father handing over the car keys to his daughter as she sets off to drive alone for the first time. In a neat twist of life imitating art, the two girls in the ad are real-life sisters and the "dad" is the real-life father to both girls.

Baby Driver – the story:

The new television spot begins with a little girl aged six, sitting in the driver's seat of a Subaru Legacy with her father speaking to her through the passenger side window. She smiles patiently as her father gives her the "safety talk." As he hands her the keys, we realize that all along its been a 16-year-old waiting for her first ride alone whose Dad still sees her as his "little girl."

"Most parents dread that moment when their children first take the wheel alone. It's momentous," said Kevin Mayer, director of marketing communications, Subaru of America, Inc. "We talked about this with our agency, Carmichael Lynch and we loved the idea of building a story around that moment through the eyes of the father. The fact that 'he bought his Subaru, because he knew this day was coming' further highlights the reasons that people buy Subarus – our top safety and reliability ratings. We also know that many of our owners 'pass down' their Subarus to their children since they are so highly rated and we wanted to show that too."

Andy Lyons, who plays the concerned father is actually experiencing this moment in his own life. "As father to both the girls, portraying those complex emotions on-screen was not a stretch for me. Having my first daughter, Lanna reach driving age and knowing that my second, Georgie, will be there all too soon, I understand the anxiety of handing over the keys for the first time."

The spot also outlines the inherent safety of Subaru vehicles and in looking to authentically portray that "hand-over moment" the company felt fortunate in finding the Lyons family. "When we found this family we threw out the script," added Mayer. "We simply asked the dad, what would you tell your daughter before she pulled away? The dad took it from there and he was perfect."

The Subaru commercial comes at a time when Teen and Distracted driving issues are making headlines.

National Teen Driving statistics at rmiia.org show that:

Motor vehicle crashes are the leading cause of death among 15- to 20-year-olds.

16-year-olds have higher crash rates than drivers of any other age.

16-year-olds are three times more likely to die in a motor vehicle crash than the average of all drivers.

Drivers ages 15-20 accounted for 12-percent of all drivers involved in fatal crashes in 2008 and 14-percent of all drivers involved in police-reported crashes.

According to the Insurance Institute for Highway Safety (IIHS), teenage drivers have the highest crash risk per mile traveled, compared with drivers in other age groups. The problem is at its worst among 16 year-olds, whose driving experience is the limited and whose immaturity often results in risk-taking.

"Making the right vehicle choice for teens with both active and passive safety features can be critical in increasing their safety while on the road," states Mayer. "That 'Moment' is a real worry to many parents and we hope that our spot gets people to think about what to look for when shopping for vehicles for teen drivers."

As well as being durable, dependable and fun-to-drive, Subaru vehicles are consistently named Top Safety Picks by IIHS. The company's focus on All-Wheel Drive technology is another strong safety feature that helps improve driver control.

"When it comes to safe vehicles, Subaru is at the top of the list and that's why we use their vehicles," said Meg Kramer, founder of StreetSafe Driving Academy. "We need training vehicles that have All-Wheel Drive technology, are safe, reliable and fuel efficient. Subaru fits every one of our criteria."

The spot can be seen at www.youtube.com/Subaru and was produced for Subaru of America Inc. by its AOR, Carmichael Lynch located in Minneapolis, Minn.

Subaru Announces Mobile Wi-Fi Access Available for 2011 Outback®

2010-07-17T07:48:00.000-07:00

All of us at Premier Subaru are proud to announce the introducton of a mobile Wi-Fi Access system for the 2011 Subaru Outback. Wow! Now, your friends riding along with you can use their SmartPhone, IPad or Laptop to keep up with work, or, their Facebook account! How awesome is that? Perfect for families travelling on vacation, or, for busy business people!

The new Subaru Mobile Internet system creates a Wi-Fi hotspot inside the Outback giving internet access to 10 or more users for up to 150 feet around the vehicle. The Subaru Outback redefined the SUV, and offering Wi-Fi connectivity further expands this versatile vehicle's capability. Operating on the 3G network and working with all Wi-Fi enabled devices, Subaru Mobile Internet provides users a safe, fully encrypted connection with download speeds averaging 400kbps-1.2mbps. This uninterrupted Wi-Fi capability is designed for passenger access while the Outback is in motion. Subaru Mobile Internet easily allows users to check email, surf the web or listen to Internet radio and even stream video and post to social networking sites. Outback passengers can check weather and traffic, download hiking trails, and even reserve a campsite while they're on the road. Multiple passengers can simultaneously use the Wi-Fi connection for their separate devices, including Wi-Fi capable laptop computers, netbooks, smart phones, game controllers, plus the new iPad® and iPod® Touch models.

Subaru Mobile Internet technology is provided by Autonet Mobile, the world's first in-car Internet service provider. The Wi-Fi service can be added as a port or dealer-installed accessory to any 2011 Subaru Outback for an MSRP of $499, plus a $35 activation fee. A one-year subscription at $29 per month is required, and Subaru is including the first three months of service for free. Comprehensive user support is included through joint Subaru and Autonet Mobile customer service resources. Subaru Mobile Internet is a Genuine Subaru Accessory and is covered under the Subaru of America warranty.

Starting at an MSRP of $22,995, the 2011 Subaru Outback is offered in a wide range of four- and six-cylinder models. The Outback is smart-sized compared to other two-row crossover vehicles, featuring a mid-size interior in an easy-to-maneuver and off-road capable wagon body. Equipped with the Lineartronic™ CVT (continuously variable transmission), the 2011 Outback is rated at 29 MPG in highway driving.

Subaru Establishes June Sales Record

2010-07-02T08:02:00.000-07:00

More EXCELLENT news regarding Subaru of America and national sales. Subaru of America again establishes a new sales record!

Subaru Establishes June Sales Record

Subaru Announces Pricing for 2011MY Impreza Model

2010-06-19T07:39:00.000-07:00

News Release Issued: June 18, 2010 9:00 AM EDT

Subaru Announces Pricing for 2011MY Impreza Model

- Starting price held for 2011MY -

CHERRY HILL, N.J., June 18 /PRNewswire/ -- Subaru of America, Inc. today announced pricing for the 2011MY Subaru Impreza (non-turbo) models. Pricing for the 2.5i, 2.5i Premium and Impreza Outback Sport are held to 2010 model year levels.

Subaru of America continues to enjoy record sales after its best-ever sales year in 2009, with sales up 40 percent year-to-date. The Subaru Impreza is also showing a sales increase year-to-date due to its unique blend of fun-to-drive performance, safety and functionality with Subaru Symmetrical All-Wheel Drive technology. The Impreza has been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for three consecutive years, making it an unmatched value in the compact vehicle segment. The 2011 Subaru Impreza is scheduled to arrive at dealerships in July.

Subaru Impreza 2.5i

The well-equipped Impreza 2.5i maintains an aggressive starting price of $17,495, with the 5-door available starting at $17,995. All naturally-aspirated Imprezas come with Subaru's 2.5-liter SOHC horizontally-opposed boxer engine with i-Active Valve Lift System. This engine puts out an impressive 170 hp @ 6,000 rpm.

All Impreza models feature the active safety of Subaru Symmetrical All-Wheel Drive, Vehicle Dynamics Control and Brake Assist as standard equipment. Two new colors for the 2011MY, Marine Blue Pearl and Sky Blue Metallic, expand the color selection, while Newport Blue is phased out.

Subaru Impreza 2.5i Premium

The Impreza 2.5i Premium maintains its starting price of $18,495 -- the 5-door is $18,995. The 2.5i Premium trim level adds alloy wheels, a leather wrapped shifter and steering wheel and audio control switches on the steering wheel.

The audio system for the 2.5i Premium and Outback Sport models is upgraded for the '11MY and now includes standard Bluetooth Audio Streaming, Bluetooth Hands-Free Connectivity, standard USB port with iPod control capability, a single-disc CD Player with MP3/WWA capability and six upgraded speakers.

The Special Edition Package on the Impreza 2.5i Premium is renamed the Power Moonroof Value Package for the '11MY and still includes the All-Weather Package, fog lights and power moonroof for just $500, a retail value of $1,850 resulting in a generous $1,350 discount.

Subaru Impreza Outback Sport

The Outback Sport maintains its attractive starting price of $19,995 and includes items such as standard 17-inch alloy wheels, raised suspension, fog lights, All-Weather Package and a cargo tray among its many upgraded features.

New for the 2011MY, Camellia Red Pearl and Sage Green Metallic will be offered as monotone exterior colors on the Outback Sport. Obsidian Black two-tone, Marine Blue two-tone and Steel Silver two-tone complete the Outback Sport color line up.

Destination and Delivery charges for the 2011MY are $725 (Alaska D&D is $875).

Subaru Releases Test Footage of Advanced Subaru WRX STI Research and Development from Nurburgring, Germany

2010-06-17T09:30:00.000-07:00

Subaru Releases Test Footage of Advanced Subaru WRX STI Research and Development from Nurburgring, Germany

Attached is a link to test footage that Subaru of America released in connection with the all-new WRX STi in Nurburgring, Germany. It really is terrific footage and also evidences some of the amazing tests that Subaru engineers did in creating this all-new STi. We saw this car in New York and it is really amazing. They did a terrific job.

Premier Subaru is taking orders on this car now. If you are interested, please make sure that you contact either Stan Nitkowski or Jeff Irzyk, our STi Certified Sales Consultants for additional information.

Business Week Recognizes Subaru's Share The Love Strategy

2010-05-21T16:16:00.000-07:00

The following article is from Business Week, about Subaru of America's Share The Love Strategy!

At Subaru, Sharing the Love Is a Market Strategy
The quirky car brand barreled through the recession
By Jeff Green and Alan Ohnsman

While much of the U.S. auto business is just beginning to emerge from retrenchment mode, sales at Subaru of Glendale are climbing every month—and owner Sam Ershadi is even considering expanding his California dealership. "Our customers were not affected by the recession," he says. "They have a better financial situation."

By courting financially solid buyers with a taste for the quirky, tiny Subaru of America sped through 2009, logging record sales and market share along the way. Last year Subaru became the 11th most popular U.S. auto brand, up from No. 19 just a year earlier. Record sales in cities like Los Angeles, Atlanta, Dallas, and Orlando helped make Subaru the fastest-growing mass-market car brand in the U.S. for the last two years. It's the growth leader again so far in 2010—up 41 percent through April. For the first time, its unit sales exceed those of such better-known brands as BMW, Lexus, Mazda, and Volkswagen.

Subaru, the auto unit of Japan's Fuji Heavy Industries, has long been popular with a core of professorial drivers in tweed in the Northeast and flannel-clad outdoor enthusiasts in the Northwest. Lately, however, the carmaker has been aggressively moving beyond the snowy, soggy, and mountainous regions that are its stronghold. "People have been finding out about them outside of New England," says Rebecca Lindland, an analyst at IHS Global Insight in Lexington, Mass. "They are quietly successful, and their buyers appreciate that. They haven't abandoned their core."

Customer Profile
Subaru's secret is that it understands the customers who drive its cars and has gotten smarter and more aggressive about reaching out to new ones who would feel at home as part of that clan. The company has the type of customer base that's particularly attractive to carmakers. The average household income of a Subaru owner is $88,000, the same as Honda Motor (HMC) and $10,000 more than Toyota (TM), says Alexander Edwards, president of market researcher Strategic Vision. Plus, Subaru buyers are three years younger than the industry average and a quarter more likely to have a college degree.

They are a thrifty lot, traditionally buying less car than they can afford. Some 36 percent pay cash. Subaru has played to that frugal bent by cutting roughly $1,200 from the $26,342 average price of its cars in 2007. Those cuts haven't killed profit margins because the lower prices allowed Subaru to reduce sales incentives and rebates on its cars substantially. Currently, the company gives about $1,333 per vehicle in incentives—the lowest level of any major car brand, says Thomas Doll, chief operating officer. That's almost half the $2,310 in incentives Toyota currently gives its buyers.

Much of the automaker's marketing focuses on cementing its connection to customers. Subaru's research shows them to be an eco-friendly bunch who value the freedom to go where they want, when they want. Unlike luxury car buyers, Subaruers are "customers who are not buying things, but experiences," says Chief Marketing Officer Tim Mahoney. That meshes nicely with Subaru's all-four-wheel-drive lineup, showcased by TV ads that star one of its cars caked with road grit, being applauded by admiring spectators on a suburban Main Street. The tagline: love. "In their marketing they've been focusing on what creates love between the owner and the automobile," says Edwards. "The 'share the love' campaign has been effective. They play up fun, the adventure you can have in a Subaru."

"Poor Man's Audi"
Last year the company sold a record 216,652 cars in the U.S., including the Legacy sedan and the Forester and Outback sport-utility vehicles. It's upping production 40 percent this year at its Indiana plant, which also builds cars for Toyota, Fuji's largest shareholder. The plant is located in an official wildlife preserve with no waste sent to landfills, in keeping with Subaru's support for causes such as the American Canoe Assn. and the Leave No Trace Center for Outdoor Ethics.

Such brand-building moves help Subaru win new customers on the cheap. It spends about $154 million a year on U.S. advertising—$100 million less than the Volkswagen brand (which sells about the same number of vehicles in the U.S.), a fifth of what Hyundai spends, and a fraction of the $2.2 billion plunked down by General Motors, the industry spending leader, according to Kantar Media. "They're kind of the poor man's Audi," says James Bell, executive market analyst for Kelley Blue Book in Irvine, Calif.

To keep growing, Subaru would benefit from adding a compact-class car and hybrid to its U.S. line, says Bell. Subaru and Toyota have said they're working together to develop a small, sporty car that both will sell. Fuji Heavy President Ikuo Mori has said the company's first hybrid will arrive in 2012.

One thing won't change: Subaru's emphasis on the relatively upscale buyer who values freedom and frugality. Subaru managers think that's a market of up to 60 million buyers—far larger than the niches of academics, tree huggers, and gays and lesbians that it's long been associated with.

"They are basically adding people who are Subaru buyers in their hearts, but don't know it," says Edwards of Strategic Vision. By Subaru's math, with 2.4 million Subarus now on the road, that leaves 57.6 million customers to go.

The bottom line By maintaining the quirky persona of its brand and keeping prices low, Subaru has quietly, but aggressively, increased growth.

Green is a reporter for Bloomberg News . Ohnsman is a reporter for Bloomberg News .

Subaru Announces Pricing for 2011MY Legacy and Outback Models

2010-05-14T13:09:00.000-07:00

-- Record-breaking Subaru Outback price increase held to $200 --

Subaru of America, Inc. today announced 2011MY pricing for its best-selling Legacy and Outback models. Launched in 2009, the Legacy® and Outback® have been key drivers in Subaru's record sales success with Legacy showing an 87% increase in year-to-date sales and Outback sales more than doubling with a 128% increase year-to-date.

For 2011MY, both models receive equipment enhancements including manual-folding exterior mirrors. Also, models equipped with harman/kardon audio (available on Premium models and standard on Limited models) now feature XM® Satellite Radio and a three-month trial subscription.

A new color, Caramel Bronze Pearl, replaces Harvest Gold Metallic on both models and is paired with an Ivory interior. Ruby Red Pearl, previously only available on the Legacy and Tribeca, is now available on the Outback and comes also with an Ivory interior.

As with all Subaru vehicles, Symmetrical All-Wheel-Drive is standard on both models, which helps driving performance by enhancing traction regardless of weather conditions.

2011 Subaru Legacy

Subaru maintains its focus on value, and for 2011MY, Legacy continues with a starting price of $19,995 for the 2.5i. The Legacy 2.5i Premium also remains unchanged at $20,995, and the starting price for the Legacy 3.6R holds at $24,995. Limited trim models are subject to a $300 price increase due to the inclusion of XM Satellite Radio. The Legacy 2.5i Limited is now $25,295 while the Legacy 3.6R Limited is $28,295.

For the 2011 model year, the Legacy 2.5GT sports sedan will be offered exclusively in Limited trim. It now includes a standard power moonroof as well as XM Satellite Radio, fog lights, new simulated carbon-fiber dashboard trim, silver contrast seat and armrest stitching, and aluminum pedals. It comes with a starting price of $31,395, an increase of only $405, which still keeps it priced well under most competitors' offerings.

2011 Subaru Outback

The Subaru Outback, Motor Trend's 2010 Sport/Utility of the Year, receives a modest $200 price increase with the Outback 2.5i now starting at $23,195 and the Outback 2.5i Premium priced at $24,495, still keeping the cost well under most mid-size crossover or wagon competitors.

A new feature for Outback models, a Rear Vision Camera, is added to Premium and Limited models - bundled with the Power Moonroof Package. The exclusive Rear Vision Camera includes an Auto-dim mirror with Homelink, compass display and a 3.3 inch hi-resolution display in the mirror. This convenience upgrade adds $450 to any Outback that features a Power Moonroof.

The Outback 2.5i Limited, with standard Lineartronic CVT, now starts at $28,495 while the six-cylinder Outback 3.6R is also competitively priced at $28,195. The Subaru Outback 3.6R Limited, which continues to be in high demand, now has a starting price of $31,495 and includes standard XM Satellite Radio.

Award-winning Products

The 2010 Subaru Legacy and Outback have recently received significant awards. Both vehicles were named 2010 Top Safety Picks by the Insurance Institute for Highway Safety (IIHS) and as 'Bests' in their class by Kiplinger's Annual Buyers Guide. The Legacy was also named one of the 'Best Family Cars of 2010' by both Parents magazine and Edmunds.com.

The destination and delivery charge is $725 for all 2011MY Legacy and Outback models in the contiguous 48 states. The MSRP of 2.5i PZEV (Partial Zero Emissions Vehicle) models remains $300 more than the federal specification model.

harman/kardon® is a registered trademark of Harman International Industries, Inc.

XM Satellite Radio® XM is a registered trademark of XM Satellite Radio, Inc.

Service and Parts Award Winners - 2009! Congratulations to Premier Subaru

2010-05-08T09:16:00.001-07:00

Premier Subaru wins Subaru of America Awards for Service and Parts Department Excellence in 2009!

On Tuesday, May 2, 2010, Brian Giffen, District Fixed Operations Manager of Subaru of New England, came to Premier Subaru to present Premier Subaru's Service and Parts Departments with Summit Awards, representing Service and Parts Department Excellence for 2009.

Congratulations are in order for Dennis Cullen, the Premier Subaru Service Director, Gary Christiansen, Premier Subaru Service Consultant and David Harger, Premier Subaru Parts Director.

The Premier Subaru Service and Parts Teams are proud to assist you in any way.

Sales Up Again for Subaru of America!

2010-05-08T08:06:00.000-07:00

On Tuesday, May 2, 2010, Subaru of America, Inc. announced that sales for April 2010 were up 48-percent over April 2009 with 23,198 units sold. Sales for the 2010 Subaru Outback were more than double the previous year with a 133-percent increase, while the 2010 Subaru Legacy posted a 50-percent increase over April 2009. This also marks the best-ever April for the company. The previous April record was established in 2008 with 16,771 units sold. Year-to-date sales increased 41-percent with 80,692 units sold versus 57,181 units over the same period last year.

"The Subaru brand is now consistently achieving new levels of sales, which is a tribute to our strong product line up," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "We are significantly ahead of last year's record sales pace and expect the momentum to continue."

"Our sales reflect the outstanding efforts of our retailers, the appeal our products represent to our customers and the recognition our vehicles continue to earn from opinion leaders," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "For instance, Kiplinger's Personal Finance recently awarded the 2010 Subaru Legacy and Outback vehicles with its Best vehicle awards in their categories, while Parents Magazine and Edmunds.com just named the 2010 Legacy one of the Best Family Cars for 2010."

Premier Subaru in Branford, Connecticut, is proud to be one of America's leading Subaru dealerships. We thank our clients, and our prospective clients, for the opportunity to exceed your expectations.

Subaru Outback Wins 2010 Ward's Auto Interior of the Year Award

2010-04-15T16:21:00.000-07:00

Subaru Outback Wins 2010 Ward's Auto Interior of the Year Award

The outstanding articles about the all-new 2010 Subaru Outback continue! When you drive a new 2010 Outback, you will realize that all of the good press and rewards are completely deserved!

SUBARU TO INTRODUCE DOG DRIVING LESSONS FOR 2010*

2010-04-01T08:32:00.000-07:00

SUBARU TO INTRODUCE DOG DRIVING LESSONS FOR 2010*

Subaru Introduces 2011 Impreza® WRX® Models With New Wide-Body Designs and Enhanced Handling Performance

2010-03-23T15:18:00.000-07:00

READ ALL ABOUT IT! The new 2011 Subaru WRX will be introduced at the New York Auto Show!

Subaru Introduces 2011 Impreza® WRX® Models With New Wide-Body Designs and Enhanced Handling Performance

Subaru Goes Ice Racing

2010-03-15T07:12:00.000-07:00

Click on the Above Title to See THIS VIDEO!

This is a great video - Subaru of America brought seasoned journalists to Park City, Utah to a track that was specially constructed to allow people to race the Subaru models on an ICE TRACK. It is absolutely amazing and a wonderful example of Subaru's exemplary All Wheel Drive system. Check it out for yourself!

Headlines

2010-03-04T11:57:00.000-08:00

Today, I wanted to just take a moment and let you know that Premier Subaru is proud to continue to be a Business Member of the Branford Land Trust. The mission of the Branford Land Trust is to preserve open space in Branford, and to promote our community's appreciate of Branford's diverse natural features. It is a GREAT organization with some absolutely wonderful members. When in Branford, make sure you check out their website to learn more about them, as well as the open space properties in Branford that they have been so influencial in securing.

Headlines

Automaker Report Cards: Honda and Subaru Lead, Hyundai Makes Strides, Chrysler Lags

2010-03-03T09:05:00.000-08:00

YONKERS, NY — Honda and Subaru have earned class leader status for building the best all-around vehicles for American drivers, according to the Automaker Report Cards published in Consumer Reports’ 2010 Annual Auto Issue. This is the fourth consecutive year that Honda has topped CR’s list. At the opposite end of the annual ranking is Chrysler, which fared even worse than last year. However, Chrysler had one recommended vehicle this year, the Ram pickup, compared to no recommended vehicles last year.

Tied with an overall score of 77 out of 100 points, Honda and Subaru were followed by Toyota (74) (Recommendations for eight recalled Toyota models were temporarily suspended), Hyundai (73) and Nissan and Volkswagen tied at (72) in overall score.

Although the best vehicles overall are being built by Honda and Subaru, South Korean carmaker Hyundai, and its subsidiary, Kia, has shown the most dramatic improvement, jumping to fourth place from ninth last year.

The full report, “Rating the carmakers” is in the Annual Auto Issue, which goes on sale March 2. It is also available to subscribers at www.ConsumerReports.org.

The overall score for each automaker is based on the average of its vehicles’ overall scores in Consumer Reports’ road tests and their average predicted-reliability ratings from Consumer Reports’ Annual Auto Survey. Manufacturers received a report card only if five or more of their vehicles were tested.

Honda continues to make many of the best all-around vehicles. Overall, its Honda and Acura models, are the most reliable vehicles in CR’s predicted-reliability ratings. The most recent models from Honda, however, have not shown the same dedication to interior quality and fuel economy that earlier models did. Despite its outstanding reliability, CR doesn’t recommend the new Insight because of subpar emergency handling and a compromised rear seat.

The redesigned 2010 Legacy sedan and Outback wagon raised Subaru’s overall test score from 78 points to 81. That helped contribute to its tie with Honda in CR’s rankings. However, Consumer Reports no longer recommends the Subaru Impreza WRX because its subscribers reported a relatively high number of problems, including transmission troubles, in the latest survey. Last year, CR recommended every Subaru model.

Hyundai/Kia showed a dramatic improvement in CR’s report-card rankings, led by newer models such as the Hyundai Genesis and Elantra sedans, Santa Fe SUV, and Kia Optima sedan. Their reliability continues to improve with only the Kia Sedona minivan below average.

Not all Asian models are reliable or good performers. Although many models from Honda, Toyota, and Mitsubishi are very reliable, several scored too low in CR’s tests to be Recommended. Toyota recently issued safety recalls and temporarily stopped sales of eight models because of rare occurrences of a sticking accelerator pedal. Consumer Reports has suspended its recommendations of those models, which caused Toyota’s percentage of recommended vehicles to drop off by almost half.

The past year was especially rough for American automakers but there is some good news: reliability of some Ford models now rivals their competitors from Honda and Toyota. But in CR’s testing, Ford vehicles were not always among the best performers. Although the Flex and Fusion scored highly, most models from Ford, Mercury, and Lincoln rate only midpack. Still, the freshened Ford Fusion and Mercury Milan are excellent overall packages that provide good performance and fuel economy. Consumer Reports recommends 75 percent of the Ford models that were tested, up from 70 percent last year.

New models from GM now rank among the best in CR’s testing, although overall reliability, even among some of the new models, still lags behind most of the competition. GM models that score well in CR’s tests include the Buick Enclave and LaCrosse, Cadillac CTS, Chevrolet Corvette, Equinox, Malibu, and Traverse, and GMC Acadia.

Chrysler’s grades fell to the bottom of the class, and it is the only automaker to drop from last year in all measures. Most models from the manufacturer have noisy, inefficient, unrefined powertrains; subpar interiors; and poor visibility. The Ram 1500 pickup is the only Chrysler model on Consumer Reports’ Recommended list.

If all that consumers cared about were performance, comfort, and safety, Mercedes and Volkswagen (including Audi) models would go to the head of the class. They have the highest average test scores because they ride and handle especially well, have comfortable seats, and have relatively good fuel economy and acceleration. In recent years those vehicles have lagged in reliability. But that has begun to change, with several models from Mercedes and Volkswagen, as well as BMW, Saab, and Volvo, attaining average or better predicted reliability.

The best vehicles often set the standard for their competitors to follow or improve upon. In the end, it’s the consumer who ends up the ultimate winner.

With more than 7 million print and online subscribers, Consumer Reports is one of the most trusted sources for information and advice on consumer products and services. It conducts the most comprehensive auto-test program of any U.S. publication or Web site; the magazine’s auto experts have decades of experience in driving, testing, and reporting on cars. To become a subscriber, consumers can call 1-800-234-1645. Information and articles from the magazine can be accessed online at www.ConsumerReports.org.

Publication date 02/23/10

Subaru of America, Inc. Surpasses Previous February Sales Record

2010-03-02T11:37:00.000-08:00

Premier Subaru is proud to provide more GREAT news from Subaru of America! Imagine, a 38% sales increase for the month of February, 2010! We thank you for considering Subaru, and specifically, Premier Subaru, LLC for your automotive needs.

Subaru of America, Inc. Surpasses Previous February Sales Record

Toyota Remains Third in Consumer Reports Brand Ranking - Wheels Blog - NYTimes.com

2010-02-26T15:40:00.000-08:00

Huge News! Subaru ties with Honda for the Number #1 position in the Consumer Reports Brand Ranking of Automobiles!

Toyota Remains Third in Consumer Reports Brand Ranking - Wheels Blog - NYTimes.com

Yankees GM Brian Cashman Visits UNH - Sponsored by our Owners!

2010-02-22T08:28:00.001-08:00

Our owners are very proud that Brian Cashman visited University of New Haven for a talk sponsored by the Robert Alvine Professional Enrichment Program at the University of New Haven.

Yankees GM Brian Cashman Visits UNH

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Watch out for those "Lifetime Warranties"

2010-02-17T16:22:00.000-08:00

The following is an article pertaining to "lifetime warranties". As a dealer, we were approached a year ago by a company that offered such a warranty for vehicles. When they completed their presentation, they spoke about what a great "marketing tool" it was and, "how much more money we can make by offering it". But, frankly, it concerned me. The company that was offering the warranty was barely 3 years old. Additionally, the claimed to be "backed by" an insurance company. Unfortunately, when researched by our lawyers, it was determined that the insurance was "precarious" to say the least. We have prided ourselves in offering at least $1.00 of value for every $1.00 a customer is charged. This model, as well as our ongoing model of working to always "exceed a customers expectations", precluded me from thinking about such a warranty. After all, it is not the sale I am concerned about...It is when the customer approaches us with a problem many miles down the road. A little research will evidence many warranty companies that have gone out of business - taking the promise of a warranty - as well as the customer's money - down the drain. We are in this business for the long haul. We pride ourselves on our A+ BBB Rating. We pride ourselves on our AAA Approval for service and we pride ourselves on over 10 years of customer satisfaction awards in both sales and service.

Ultimately, we found in our research that most companies that do offer some sort of lifetime warranty are not exemplary corporate citizens and have failing customer satisfaction grades, or BBB reports. They chose to offer this warranty to compensate for failures in their own operations. Not the ones, such as Sears, or LL Bean, but the many others along the way.

Now, this is my opinion only, but, I would encourage you to research this point.

At long last, here is the article:

Lifetime Warranties Not Always A Guarantee
Consumers Urged To Read Fine Print Carefully

Posted: 8:20 pm CST February 5, 2010

MADISON, Wis. -- Many people might think a lifetime warranty will protect against product failure as long as they live, but there are some gray areas when it comes to certain warranties.

There is no single legal definition of "lifetime warranty," and that could cause issues for consumers trying to collect on the promise.

When Don Roane's Craftsman ratchet broke, the Sears clerk made good on its lifetime warranty.

"He went and got me a replacement without any question," Roane said.

But that's not always the case, according to Consumer Reports.

Nicole Van Scoten and her fiancé said when they bought their used car, the limited lifetime warranty was the deciding factor. Six months later the transmission blew, but their $7,000 claim was denied.

"We were really angry that they would not honor this warranty," Van Scoten said.

The warranty lists many things that are not covered, including, "damage or failures resulting … from … alteration."

The original owner had made some changes to the car. But the couple said the sales team assured them those changes wouldn't affect the warranty -- something the dealership denies.

"You should never depend on spoken assurances. You have to read that fine print carefully. And don't assume that lifetime necessarily means your lifetime; it may simply mean the expected lifetime of the product," said Greg Daugherty, Consumer Reports money advisor.

And when a warranty says "limited lifetime warranty," it means limited. A piece of furniture, for instance, might be under warranty only for the original purchaser, so the warranty would be void if the furniture is resold.

As for paint, many carry a limited lifetime warranty, but only for the paint itself -- not the much bigger cost of repainting.

One treadmill model has a frame and motor that are covered under a limited lifetime warranty, too. But if a repair is needed, the warranty "does not include … freight charges," and that can get expensive.

The key is to read any lifetime warranty carefully and get oral assurances in writing -- something Van Scoten and her fiancé learned the hard way.

For more information on possible warranty issues, people can check out the Web site consumerist.org, which gets a lot of complaints from consumers about lifetime warranties and follows up on them.

Subaru Outback Named a Top 10 Family Car for 2010 by Kelley Blue Book's kbb.com

2010-02-16T17:07:00.000-08:00

Can it be possible? More great news about the 2010 Subaru Outback! Come and take a test drive in one today at Premier Subaru!

Subaru Outback Named a Top 10 Family Car for 2010 by Kelley Blue Book's kbb.com

Subaru Continues to Break Sales Records and Support Charitable Causes

2010-02-05T13:25:00.000-08:00

Premier Subaru is proud to have contributed more than $20,000 to this effort during the second annual Subaru Share The Love Event in December/January. Congratulations to the five charities involved and THANK YOU for all of the excellent work that you have done, and, continue to do.

Subaru Continues to Break Sales Records and Support Charitable Causes

January GREAT Press On Subaru!

2010-02-03T06:16:00.000-08:00

MORE GREAT NEWS ON SUBARU IN JANUARY, 2010!
Subaru continues to receive outstanding reviews from press. Some of our brand’s press highlights in January include the following:

1. Kelly Blue Book (KBB) reported that Subaru vehicles hold their value the best of any
brand. In 2009, the depreciation rate for all vehicles in the market for 2005-2008 model
years was 8.5 percent. However, used Subaru vehicles for these same model years
actually increased in value by 1.3 percent.

2. Cars.com announced on January 15, that the Subaru Outback was voted their “Best
Wagon” for 2010. In addition, the 2010 Forester was also named by cars.com as their
“Best Vehicle for Families”.

3. The Subaru Forester received the R.L. Polk Owner Loyalty Award in the small crossover
utility segment besting RAV4, CRV, Ford Escape, Santa Fe, etc. at the North American
International Auto Show in Detroit.

4. The January 21 New York Times featured the 2010 Legacy and Outback in their
automotive section. The Times noted… “This could be Subaru’s manifest destiny, as the
maker of handy AWD vehicles tries to move beyond its heartland in the great, icy north
to places where frost is seen mainly in the freezer. The new 2010 Legacy Sedan and
Outbacks … have significantly more rear legroom, much better fuel economy and
upgrades in safety …they are not just for Yankee blizzards anymore.

5. Jim Henry, writing on his BNET blog noted, “The longer I’m around the auto industry,
the more I realize the paramount importance of exterior styling. The improved exterior
styling is the best reason I can think of to account for the fact that Subaru just finished
2009 with a record sales year in the U.S. while nearly every other brand struggled”.

Our press just keeps coming in and it gets better every day. It is no wonder why Subaru is
attracting more and more potential customers to our brand.

Join Premier Subaru in Collecting For the American Red Cross Haiti Relief Fund

2010-01-25T08:44:00.000-08:00

Effective January 25, 2010, Premier Subaru, LLC and The American Red Cross have signed an agreement. This Written Agreement provides for a portion of all new and used car sales and a portion of all customer service dollars to be donated to The American Red Cross Haiti Relief Fund.

This will last through March 1, 2010.

Pennsylvania AG Files Lawsuit Against Used-Car Warranty Company - News - Special Finance® - F&I Magazine

2010-01-16T08:27:00.000-08:00

Pennsylvania AG Files Lawsuit Against Used-Car Warranty Company - News - Special Finance® - F&I Magazine

Attention all valued customers:
This is a CLASSIC example of why Premier Subaru does not offer extended warranties or service agreements from company's such as this. Have you been approached by a company to purchase a warranty? Please let us know! The automotive landscape is littered with bankrupt automotive warranty companies. Once they go bankrupt, those warranties are worthless. We have a large file of documents that we have provided to the State of Connecticut Attorney General's office over the last 5 years about the types of warranty companies that are written in this article. We have actively sought his pursuit of these organizations. Please let us know if you have any questions.

2010 Subaru Outback Wins Best Wagon of 2010 in Cars.com Platinum Awards

2010-01-16T06:54:00.000-08:00

HERE IS MORE OUTSTANDING NEWS REGARDING THE 2010 SUBARU OUTBACK WAGON!

2010 Subaru Outback Wins Best Wagon of 2010 in Cars.com Platinum Awards

PREMIER SUBARU IN BRANFORD, CONNECTICUT IS PROUD TO HAVE ONE OF THE LARGEST INVENTORIES OF IN-STOCK AND IN-BOUND 2010 SUBARU OUTBACKS IN NEW ENGLAND. COME AND SEE US TODAY!

WE RAISED OVER $24,000 WITH YOUR HELP!

2010-01-12T16:13:00.000-08:00

The initial figures are in...For the 2009 Subaru Share the Love Campaign, Premier Subaru raised $24,750 through the donation of $250 for every new car sold from Thanksgiving until January 5, 2010! Under this program, the money was split (based on customer desire) to one of the following charities:

- Meals on Wheels,
- The ASPCA,
- Habitat for Humanity,
- Boys and Girls Clubs of America,
- National Wildlife Federation

During these difficult times, Premier Subaru was happy to be a part of the holiday giving spirit by participating in this outstanding program. In addition, we raised over 4 cars loads of toys for the TOYS FOR TOTS program.

We thank YOU, our customers, for your involvement in helping these AMAZING programs during these difficult times.

Subaru of America Announces Record Breaking Sales Year

2010-01-05T14:30:00.000-08:00

Subaru of America Announces Record Breaking Sales Year

More Amazing News from Subaru of America. The entire PREMIER SUBARU Family would also like to thank YOU for YOUR business and confidence in our organization over the last year. During 2009, over 1,200 people placed their trust in us for either their new or used car purchase. We don't take that lightly and will ensure that we work hard to continue to earn your confidence in the years to come.

Premier Subaru Reminds You Of The Subaru Mobile-It-Ease Program!

2009-12-30T17:29:00.000-08:00

Premier Subaru would like to remind you about Subaru of America's Wonderful Mobile-It-Ease Program.

The Subaru Mobile-It-Ease™ Program provides reimbursement of up to $500 on new Subaru vehicles from authorized Subaru dealers in the United States to help qualifying owners get necessary vehicle modification due to medically recognized physical disabilities.

Subaru Legacy, Outback, Impreza, Forester, Baja and Tribeca models can be modified to provide added features, including but not limited to:

Left-hand gear shifter
Hand and foot controls
Servo-assisted controls
Steering devices
Pedal extensions
Turn-signal modification

We are proud to bring the active safety and reliability to as many drivers as possible.

See us here at PREMIER SUBARU for additional information regarding this great program

Subaru Expects Further Sales Increases in 2010!

2009-12-28T16:26:00.000-08:00

Fuji Heavy Industries, the maker of Subaru-brand cars, expects to boost sales in the U.S. and China next year and is considering making vehicles in China as automobile demand surges in the world's most populous nation.

The Japanese carmaker may sell 230,000 vehicles in the U.S. next year compared with 215,000 this year, Chief Executive Officer Ikuo Mori, 62, said in an interview at the company's head office in Tokyo today. China sales may rise to 50,000 from 35,000, he said. Fuji Heavy, 16.5 percent owned by Toyota Motor, is considering local production in China as the nation's vehicle demand may rise to as much as 16 million units next year, Mori said. The maker of Forester sport-utility vehicles increased sales 84 percent in China in the first 10 months of this year as economic growth and subsidies boosted industrywide demand.

Fuji Heavy may choose a local partner to produce vehicles in China within a year, Mori said.
The carmaker rose 1.3 percent to close at 405 yen in Tokyo trading, compared with a 1.5 percent gain in Japan's Topix index.

Fuji Heavy raised U.S. sales of its vehicles, including the revamped Legacy sedan, by 14 percent in the 11 months through November even as industrywide sales in the nation dropped 24 percent.

We Are Proud To Support The Connecticut Gay Men's Chorus!

2009-12-28T09:25:00.000-08:00

Premier Subaru is proud to be advertising in the season long program book for the Connecticut Gay Men's Chorus. They are a great group - full of incredible talent.

The CGMC presents two fully-staged and costumed sets of concert events each season (in December and April/May) in locations throughout Connecticut, including the Shubert Theater in New Haven, the Bushnell in Hartford, Norwalk Concert Hall, and the Ridgefield Playhouse. The annual CGMC concert audience is over 10,000.The CGMC also produces special events, including a monthly Bingomania hosted by screen legend Joan Crawford.

In addition, the CGMC has been a guest artist at many other venues, including Provincetown, MA as a guest of the Provincetown Business Guild, the Ivoryton Playhouse, the Little Theatre of Manchester, the University of Connecticut at Storrs and the Garde Arts Center, New London.Community Outreach is a central part of the CGMC's mission, and recent events have benefited organizations such as Spirit of Life, Search for a Cure, the Hartford Stage, the Connecticut AIDS Residence Coalition, Project 100, New Ways Ministries, Love Makes a Family, and Alliance For Living.

Be sure to visit their website and get tickets for the next show. They are worth it!

FOR THE SECOND YEAR IN A ROW, PREMIER SUBARU WILL BE A SERIES SPONSOR OF THE BRANFORD JAZZ SERIES!

2009-12-17T07:15:00.000-08:00

Today, Premier Subaru committed to be a Series Sponsor for the Second Annual Branford Jazz Series on the Green in Branford, Connecticut. This is the second year in a row that Premier Subaru committed to this sponsorship level.

Shows will begin at 6:30pm and run to 8:30pm to give everyone a little more time to get their fanny on the green. In addition, more merchants will remain open for your dining and shopping pleasure. We expect to have several NATIONAL as well as local acts. But the biggest news is what we've been hinting at for so long and that we can now fully confirm:
THE BRANFORD JAZZ SERIES WILL BEGIN ON THURSDAY, JULY 1 AND CONTINUE FOR *NINE* THURSDAY NIGHTS IN A ROW ENDING ON AUGUST 26!

You may now say WOW!

Subaru Receives A TOP SAFETY PICK ON ALL VEHICLES!

2009-11-18T17:22:00.000-08:00

Subaru Recognized as the Only Manufacturer with All Vehicles Rated a TOP SAFETY PICK by the Insurance Institute of Highway Safety

Cherry Hill, N.J., November 18, 2009 – Subaru of America, Inc. today announced that it has been recognized as the only manufacturer with all vehicles named a TOP SAFETY PICK by the Insurance Institute for Highway Safety (IIHS). “We are extremely pleased to be the only manufacturer with all vehicles named a TOP SAFETY PICK. This is an outstanding success and a tribute to the engineering that goes into Subaru products," said Tom Doll, executive vice president and COO, Subaru of America, Inc. “To have this recognition by the IIHS reinforces to our customers that we maintain the highest standards when producing vehicles that are safe, durable, reliable as well as fun-to-drive." “Subaru is the only manufacturer with a TOP SAFETY PICK winner in every vehicle class in which it competes,” said IIHS president Adrian Lund. “The vehicles that earn this designation are the cream of the crop for protecting people in the most common kinds of crashes, and they have electronic stability control for helping drivers stay out of many crashes altogether.”

The TOP SAFETY PICK recognizes vehicles that do the best job of protecting people in front, side, rear, and now rollover crashes based on ‘good’ ratings, which denotes ‘good’ as the top ranking status possible in Institute tests. Winners also must have electronic stability control.

About IIHS

The Institute’s frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle’s overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test. Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on 2 instrumented SID-IIs dummies representing a 5th percentile woman, assessment of head protection countermeasures, and the vehicle’s structural performance during the impact. Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry — the height of a restraint and its horizontal distance behind the back of the head of an average size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can’t be positioned to protect many
people.

In the roof strength test, a metal plate is pushed against 1 side of a roof at a constant speed. To earn a good rating for rollover protection, the roof must withstand a force of 4 times the vehicle’s weight before reaching 5 inches of crush. This is called a strength-to-weight ratio. For an acceptable rating, the minimum required strength-to-weight ratio is 3.25. A marginal rating value is 2.5. Anything lower than that is rated poor.

TOYS FOR TOTS IS HERE!

2009-11-07T12:05:00.000-08:00

BRING 2 UNWRAPPED TOYS TO OUR DEALERSHIP AND SAVE AN ADDITIONAL $100 OFF THE PRICE OF YOUR NEW CAR! SERVICE CUSTOMERS - BRING 1 UNWRAPPED TOY AND RECEIVE A FREE OIL CHANGE SERVICE AND EXTERIOR CAR WASH! TIS THE SEASON TO HELP OTHERS.

Dealer Announcement – WVN-24 Service Program - 2007/ 08 PZEV Forester ECM Reprogramming & Fuel Tank One-way Fuel Valve Removal

2009-11-06T15:13:00.000-08:00

ATTENTION SUBARU OWNERS WHO MAY HAVE RECEIVED A NOTICED REGARDING THE – WVN-24 Service Program - 2007/ 08 PZEV Forester ECM Reprogramming & Fuel Tank One-way Fuel Valve Removal

We just received the following information from Subaru of America:

Release of WVN-24 Service Program owner notification has been delayed. Mailing of owner notification letters was originally scheduled for 11/6/09. A new schedule will be posted in the near future.

Dealers are asked not to order parts associated with this Program at this time. All current orders have been canceled and any new orders will be temporarily placed on hold. As indicated in the WVN-24 Service Program Bulletin, dealers will automatically be sent an initial supply of the fuel pump gasket, P/N 42025SA000. Dealers should wait until after receiving the initial quantity to order additional stock.

Thanks Kentaro - 宮島健太郎

2009-10-22T16:04:00.000-07:00

I am proud to present below two photos send in by Kentaro in Japan! We appreciate the business and you sending these pictures in! Premier Subaru is WORLD WIDE!

By the way, we LOVE the wheels! Nice job!

We Did It Twice! AMAZING!

2009-10-15T14:59:00.000-07:00

Subaru Outback Named MOTOR TREND's 2010 Sport/Utility of the Year®
- Subaru First Automaker with two consecutive MOTOR TREND Sport/Utility of the Year Titles -

CHERRY HILL, N.J., Oct. 15 /PRNewswire/ -- Subaru of America, Inc. today announced that the Subaru Outback has been named MOTOR TREND's 2010 Sport/Utility of the Year.

The Subaru Outback's victory follows the Subaru Forester's win for the 2009 award, making Subaru the first automaker to win two consecutive MOTOR TREND Sport/Utility of the Year awards.

MOTOR TREND editor-in-chief, Angus MacKenzie, said, "The 2010 Subaru Outback offers a unique combination of comfort, efficiency, versatility and value. It boasts car-like refinement, drivability and gas mileage on the road, yet is as capable in the rough stuff as all but the most off-road focused sport utilities. Thoughtfully engineered, cleverly detailed and competitively priced, the Subaru Outback is a terrific all-rounder with broad appeal."

"We are doubly proud and honored to receive the MOTOR TREND 2010 Sport/Utility of the Year award for the second consecutive year," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America Inc. "To win the 2009 award for the Forester was wonderful enough, but to have won for the 2010 Outback this year is truly an outstanding achievement. The Subaru Outback is an icon of performance and capability and was the original SUV alternative. Now with its improved power, economy and increased dimensions it is the complete package."

Speaking to Subaru of America's sales success as the top performing automaker of 2009, Doll noted, "The success of our business is founded not only on our outstanding products, but also on the commitment and dedication of our retail sales network and great sales and marketing programs. We are absolutely thrilled that MOTOR TREND has added their validation to the Subaru brand."

Priced from $22,995, and produced at Subaru's zero-landfill plant in Lafayette, Indiana, the all-new Subaru Outback is available with either a 170-hp 2.5-liter four cylinder boxer engine or a 256-hp 3.6-liter six-cylinder boxer engine. The 2010 Outback is built on an all-new platform featuring a 2.8-inch longer wheelbase (now 107.9 inches) that improves ride and interior space, especially rear seat legroom. The 2010 Outback also features increased hip and shoulder room.
Living up to Subaru's legendary safety record, the Outback offers cutting-edge safety technology, including Subaru's ring reinforcement safety system, front, seat-mounted side, and side-curtain airbags and ABS. Subaru Vehicle Dynamics Control (VDC) system, which incorporates stability and traction control systems with a roll-over sensor, is also standard equipment.

The Subaru Outback was recently named a Top Safety Pick by the Insurance Institute of Highway Safety (IIHS).

To judge contenders for the award, MOTOR TREND's editorial staff conducted an exhaustive three-phase testing process. Phase one of the process includes a full tech check and weigh-in, then full track testing to establish baseline data for acceleration, braking, and handling. Phase two involves three days of road loops offering a range of road surfaces and traffic conditions to evaluate ride and handling, engine and transmission smoothness and responsiveness, wind and road noise, and ergonomics. A dirt-track section tests traction, stability, and braking control systems. In phase three the judges debate and deliberate. This year, the editors updated and expanded the judging criteria to six new categories:

Design Advancement - well-executed exterior and interior styling; innovative vehicle packaging; good selection and use of materials.

Engineering Excellence - total vehicle concept and execution; clever solutions to packaging, manufacturing and dynamics issues; cost-effective tech that benefits the consumer.
Intended Function - how well the vehicle does the job its planners, designers, and engineers intended it to do.

Efficiency - low fuel consumption and carbon footprint, relative to the vehicle's competitive set.
Safety - a vehicle's ability to help the driver avoid a crash, as well as the secondary safety measures that protect its occupants from harm during a crash.

Value - competitive price and equipment levels, measured against those of vehicles in the same market segment.

MOTOR TREND's Sport/Utility of the Year is not a comparison test and is only open to all-new or substantially upgraded vehicles that have gone on sale in the 12 months from November 1 of the previous year. MOTOR TREND looks for the pick of each year's crop of new SUV's, and does not revisit vehicles that have been on sale for the past few years.

The Greening of Premier Subaru!

2009-10-03T08:38:00.001-07:00

If you have been by our dealership, you have definitely noticed the construction work. Premier Subaru is in the middle of a $750,000 renovation of its dealership facilities to improve our buildings for our customers, employees and the environment. While we only did a complete renovation only five years ago, this time around we are able to work on some things that we really wanted to do. Part of this renovation has been to ensure that we are as green an operation as possible. These renovations dovetail with our ongoing environmental initiatives. In "greening our dealership", Premier Subaru has done the following through construction improvements and through process improvements:

- Changed interior lighting to the most energy efficient lighting possible
- Replace exterior lights with the most energy efficient lighting possible
- Replaced the paper hand towel dispensers in our lavatories with hand air dryers
- Installed secured shredder boxes to ensure that all discarded office papers are kept in locked cabinets, shredded and recycled.
- Installed advanced waste oil furnaces to actually be able to heat portions of our facility using waste motor oil, as opposed to discarding it.
- Installed advanced heating/cooling systems to ensure that the buildings are heated and cooled in the most energy efficient manner possible.
- Using cloth shop towels for mechanical repairs, which are washed and reused, as opposed to towels that are discarded.

In addition, we invested in enhanced technology to ensure that we move towards less "paper" and more "electronic" documents. To that end, we are also working hard to ensure that we have our client's most accurate and up to date email addresses. This will enable us to begin a process where we email you service reminders and notices, as opposed to printing them and mailing them. If you would like to receive your service reminders by email, please email us at info@premiersubaru.com with your email address and we will update the system.

We appreciate the environment. We have been supporters of environmental organizations and we try to "practice what we preach".

Thank you for your business and your continued confidence in our organization.

Subaru Launches One-of-a-Kind Infomercial

2009-10-01T12:48:00.000-07:00

SUBARU OF AMERICA LAUNCHES A ONE OF A KIND COMMERCIAL! CHECK IT OUT BELOW! STOP BY PREMIER SUBARU FOR YOUR VERY OWN BOTTLE OF OUTBACK DETERGENT! LIMITED TIME ONLY!

Subaru Launches One-of-a-Kind Infomercial

See Premier Subaru at the Guilford Fair THIS WEEKEND!

2009-09-18T15:30:00.000-07:00

Join Premier Subaru for the 10th year in a row at the GUILFORD FAIR! Barbara Mullen will be leading the entire Premier Subaru crew for the 10th Year in a row! We are showing off the ALL NEW SUBARU OUTBACK AND THE ALL NEW SUBARU LEGACY!

We are bringing our dealership to you!

This weekend only (September 18, 19 and 20, 2009) at the GUILFORD FAIR located at the GUILFORD FAIRGROUNDS in GUILFORD, CT!

Subaru Partners with Charities in its Second Annual Share the Love Event

2009-09-18T14:25:00.000-07:00

This is why WE LOVE being a Subaru Dealer! Last year, we helped raise over $25,000 to these outstanding charities. We want to BEAT THAT this year!

Subaru Partners with Charities in its Second Annual Share the Love Event

SUBARU OF AMERICA REPORTS AN ALL TIME SALES RECORD!

2009-09-01T12:51:00.000-07:00

News Release Issued: September 1, 2009 3:44 PM EDT

Subaru of America, Inc. Reports All-Time Sales Records
- The Company Has Record Sales for Best Month Ever -
- Subaru Forester, Impreza and Legacy Break All Previous Records -

CHERRY HILL, N.J., Sept. 1 /PRNewswire/ -- Subaru of America, Inc. today announced that it had the company's best sales month ever with a 52-percent increase in August sales. The company sold 28,683 units this August versus 18,932 units in August 2008 and had an 11-percent gain year-over-year. Subaru sales for August 2009 also showed a 31-percent increase over July 2009 Subaru sales, which was also a record month for the company.

Record-breaking results for three Subaru models include: a 76-percent increase in sales for the Subaru Forester with 11,870 units sold, a 30-percent increase in sales for the Subaru Impreza with 6,590 units sold and a 49-percent increase in sales for the Subaru Legacy with 3,569 units sold for the month. In addition, Subaru received the distinction of being named the only automotive manufacturer with 2009 "Top Safety Picks" for all 2010 models by the Insurance Institute for Highway Safety (IIHS). To receive the "Top Safety Pick" designation, a manufacturer has to continually improve its crash safety requirements and each product has to be at the top level of crash protection in front, side and rear crash impacts.
"While the CARS program helped fuel our August results, the fact that this is our third consecutive record month reinforces that our products have connected with consumers," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "Well before our success with the CARS program, we were having great results and I am confident that with the newly introduced 2010 Subaru Outback and Legacy models, we will continue to be successful."

"Subaru has the perfect products to capitalize in the ever-growing crossover utility segment with the new 2010 Outback and Forester models," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "In the sedan segment, we have an unprecedented opportunity to gain sales and market share with the all-new 2010 Subaru Legacy. The Legacy, built on an all-new platform with a longer wheelbase and increased width for greater interior room also achieves 31 mpg highway. When combined with those attributes and All-Wheel Drive technology, as is standard with all Subaru vehicles, we think it is the best overall value in the sedan segment," Doll continued.

SUBARU NAMED THE ONLY MANUFACTURER WITH 2009 IIHS TOP SAFETY PICKS FOR ALL 2010 MODELS!

2009-08-27T14:51:00.001-07:00

Subaru Named The Only Manufacturer With 2009 IIHS Top Safety Picks for All 2010 models

PRNewswireCHERRY HILL, N.J.

CHERRY HILL, N.J., Aug. 27 /PRNewswire/ -- The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.

To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.

"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."

"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.

About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.

2010 Subaru Legacy and 2010 Subaru Outback Earn Top Safety Pick Awards!

2009-08-27T14:40:00.001-07:00

News Release Issued: August 27, 2009 3:15 PM EDT

2010 Subaru Legacy and Outback Vehicles Earn 2009 Top Safety Pick Awards

CHERRY HILL, N.J., Aug. 27 /PRNewswire/ -- The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.

To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.

"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."
"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.

About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people

THE CASH FOR CLUNKERS (CARS) PROGRAM IS ENDING!

2009-08-20T12:00:00.000-07:00

If you've even thought about exchanging your "clunker" for a new Subaru, come to Premier Subaru NOW to take advantage! Our participation in the federal Car Allowance Rebate System (CARS, otherwise known as "Cash for Clunkers") program WILL END tomorrow, August 21st at 6 pm.

According to an unofficial survey by the National Automobile Dealers Association (NADA), all of the $3 billion allocated by the federal government for this program has been claimed.

Furthermore, NADA released the following in a statement last night: "It is important to note that NHTSA (National Highway Transportation and Safety Administration, the agency overseeing CARS program) has confirmed elsewhere that if the program's money runs out before a dealer is reimbursed, that dealer will not be paid."

In light of these revelations, Premier Subaru will end their participation in the CARS program tomorrow at the close of business.

As one of the first dealers to begin participating locally, Premier has had phenemonal success with the program and has enjoyed seeing many happy customers exchange their clunkers for $3500-$4500 towards their new Subaru models. We will be glad to see as many more as can come down and get a vehicle before tomorrow at 6 pm.

To schedule your appointment or with any questions, please call our customer care department at 1-800-411-4551.

COME AND SEE US FOR A CERTIFIED PREOWNED SUBARU!

2009-08-13T17:01:00.000-07:00

COME AND SEE US AT PREMIER SUBARU FOR YOUR NEXT CERTIFIED PREOWNED SUBARU! WITH ONE OF THE LARGEST SELECTIONS IN THE NORTHEAST, WE ARE BOUND TO HAVE THE CAR YOU ARE LOOKING FOR. OUR OWNER FLIES ALL OVER THE COUNTRY TO SUBARU OF AMERICA FACTORY SPONSORED AUCTIONS - SOMETHING MOST DEALERS DON'T DO. STOP IN TO OUR NEW CERTIFIED PREOWNED SHOWROOM, OR, VISIT US ONLINE AT WWW.PREMIERSUBARU.COM.

Our Newest Commercial - Announcing the All New 2010 Subaru Legacy and 2010 Subaru Outback!

2009-08-13T16:36:00.001-07:00

COME TO PREMIER SUBARU TO SEE THE ALL NEW 2010 SUBARU LEGACY AND 2010 SUBARU FORESTER! PLUS, EXISTING SUBARU OWNERS ARE ELGIBILE FOR EVEN MORE FOR THEIR TRADE UNDER SUBARU OF AMERICA'S GUARANTEED TRADE PROGRAM. UNDER THIS PROGRAM, SUBARU OF AMERICA WILL BUY YOUR CURRENT SUBARU BACK AT AN AMOUNT THAT MAY BE EVEN ABOVE KELLEY BLUE BOOK, WHEN YOU BUY A NEW SUBARU! COME AND SEE US TODAY!

THE BRANFORD JAZZ ON THE GREEN SERIES CONTINUES!

2009-08-08T09:05:00.000-07:00

Premier Subaru is proud to sponsor the inagural season of the Branford Jazz on the Green Series! So far, it has been a GREAT hit! Only 2 shows remain! So, make sure you are on the Green here in Branford this Thursday and next Thursday at 6pm!

For more details, please see the official website at www.branfordjazz.com

We will see you there!

PRICING ON 2010 SUBARU IMPREZA LINE ANNOUNCED!

2009-08-07T12:05:00.000-07:00

Subaru Announces Pricing On New 2010 Impreza
Record-breaking model prices largely unchanged for 2010
Premium model price now $1,000 lower

CHERRY HILL, N.J., /PRNewswire/ -- Subaru of America, Inc. has announced pricing of the 2010 model year Impreza line-up, including a new Special Edition Package available on the Impreza 2.5i Premium.

Pricing for the Impreza model, which set a sales record in 2008, begins at an unchanged $17,495 for the 170-hp 2.5i with Symmetrical All-Wheel Drive as standard. (All 2010 Subaru models feature new Symmetrical AWD badging.)

Impreza blends fun-to-drive performance, safety, and functionality with Subaru Symmetrical All-Wheel Drive, making it an unmatched value in the compact segment. As well as receiving the highest possible ratings in IIHS crash tests, and being listed as 2009 IIHS "Top Safety Pick", the Impreza also scored NHTSA five-star crash test ratings for frontal impact for both the driver and front passenger, a five-star rating for the driver side impact, and a four-star rating for the rear passenger side impact.

The Impreza 2.5i Premium is reconfigured for 2010, with pricing starting at $18,495 - $1,000 less than the 2009 model.

Impreza 2.5i, 2.5GT and Outback Sport models add a stylish new grille and an attractive new exterior color Camellia Red Pearl is available on 2.5i & 2.5GT models. GT models are powered by a 224-hp intercooled turbo Boxer engine and teamed to standard 4-speed automatic transmission and Active AWD version of Symmetrical All-Wheel Drive.

The value continues with the introduction of the new Special Edition Package that includes power moonroof and fog lights as well as the All-Weather Package. The Impreza 2.5i Premium with the Special Edition Package starts at $18,995.

Bluetooth hands-free cell phone capability is now standard on 2.5i Premium and WRX Premium models with the navigation system.

For 2010, the Impreza Outback Sport model adds Paprika Red Pearl/Steel Silver Metallic and a new two-tone exterior color, and retains its starting price of $19,995.

The performance-oriented 2010 Impreza WRX has a starting price of $24,995, again unchanged from last year and is available exclusively with a 5-speed manual transmission. The All-Wheel Drive Impreza WRX features a 2.5-Liter DOHC inter-cooled turbocharged engine delivering 265 horsepower, a new exterior side sill, 225/45 R17 lower profile summer performance tires, 17-inch alloy wheels, an Aero Package, WRX upholstery w/red stitching and WRX logo on front seats, leather-wrapped steering wheel and red stitching, and STI type grille w/WRX badge. The Impreza WRX 5-door model has the same features as the 4-door, plus a rear spoiler and has a starting price of $25,495.

Pricing for the high-performance model WRX STI, which for 2010 features black alcantara trim and a black center console with red stitching also remains unchanged at $34,995.

Destination and delivery for all 2010 Impreza models is $695 (excluding Alaska).

2009-08-03T13:50:00.000-07:00

Subaru of America, Inc. Announces Sales Results for Best Month Ever

-- The Company Posted a 34-Percent Increase in Sales for July --

Cherry Hill, N.J., August 3, 2009 – Subaru of America, Inc. today announced that it had its best sales month ever with a 34-percent increase in sales in July. The company sold 21,839 units this July versus 16,271 units in July 2008 and had a 4-percent gain year-over-year. Subaru sales for July 2009 also showed a 17-percent increase over June 2009 Subaru sales.

The introduction of the new 2010 Subaru Legacy and Outback vehicles kept the momentum going for the car company as it continues to outpace the industry. The Subaru Legacy posted a 34-percent increase, the Outback a 33-percent increase, while the Impreza posted a record sales month and the most gains with a 41-percent sales increase, with the Forester continuing to bring in strong sales with an increase of 36-percent, which also represented a monthly record.

“July’s record results built on the momentum we've established this year. The month started strong and gained momentum with the 2010 Legacy and Outback launches. We were in a position for a very good month already, but when the CARS program hit, things went to the next level,” said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. “Our success this month reflects the strength of the Subaru model line-up. The Subaru Impreza and Forester models set monthly records while the brand new Legacy and Outback are off to a strong start.”

"We have been consistent with everything we have done to build not only safe, durable, fun-to-drive vehicles, but also the Subaru brand," said Tom Doll, executive vice president and chief operating officer, Subaru of America, Inc. "Our sales reflect that our brand has solidly connected with customers and we look forward to building great relationships with them as well

CUSTOMERS HAVE TAKEN DELIVERY OF THEIR NEW CARS UNDER THE CASH FOR CLUNKERS PROGRAM!

2009-08-03T08:28:00.000-07:00

AT PREMIER SUBARU, CUSTOMERS ARE "FEELING THE LOVE" BY USING UP TO $4,500 IN GOVERNMENT DOLLARS UNDER THE CARS PROGRAM (ALSO KNOWN AS CASH FOR CLUNKERS). ALL SUBARU DEALERS ARE NOT PARTICIPATING IN THE PROGRAM, SO, GET TO PREMIER SUBARU TODAY WHILE GOVERNMENT FUNDS ARE STILL AVAILABLE!

CASH FOR CLUNKERS IS ON AT PREMIER SUBARU!

2009-08-01T13:30:00.000-07:00

HURRY WHILE THE MONEY IS AVAILABLE! THE CARS PROGRAM (CASH FOR CLUNKERS) IS ON AT PREMIER SUBARU!

We are happy to have served over 30 customers who have taken advantage of the Government's Car Allowance Rebate System (CARS), or, informally known as Cash for Clunkers! We are happy to report that, just today, 8 of these vehicles were taken to the junkyard for recycling after we have rendered their engines useless. This is a GREAT program that, originally, was tried successfully in Europe and Japan.

We encourage you to take advantage of this program. Premier Subaru is one of the originally approved CARS dealers. We know the "in's and out's" of this complicated program and are here to assist you!

The BRANFORD JAZZ SERIES sponsored by PREMIER SUBARU STARTS TONIGHT!

2009-07-09T13:29:00.000-07:00

Don't forget, join us, starting tonight at 6pm, for the First Concert in the Branford Jazz Festival, sponsored by PREMIER SUBARU.

See you on the Branford Green!

CONGRATULATIONS GARY!

2009-07-09T08:30:00.000-07:00

GARY CHRISTIANSEN RECEIVES "SILVER AWARD" FROM SUBARU OF AMERICA FOR SERVICE CONSULTANT EXCELLENCE!

Congratulations to Premier Subaru's own Gary Christiansen for winning the SILVER AWARD for Service Consultant Excellence from Subaru of America for 2008. Gary's award places him in SECOND position out of all of the Service Consultants in the Northeast (over 80 people!). We congratulate Gary, who is a REPEAT WINNER OF THIS AWARD on this wonderful achivement. We are very proud of him!

(In the picture: Dennis Cullen, Service Director; Gary Christiansen, Service Consultant and Brian Giffen, Subaru of New England District Fixed Operations Manager)

..And, on top of it all, we can COOK!

2009-07-03T11:19:00.001-07:00

Today, Premier Subaru held an employee picnic to celebrate the upcoming July 4th holiday! What a great event! All employees brought in something that they, in most cases, made themselves. We also had hotdogs, hamburgers and, of course, Italian sausage. It was a great time. We thank everyone for their participation!

By the way, do we Gino up in the line again? I didn't know you could do 5th's!!!

HAPPY FOURTH OF JULY TO ALL! MAY IT BE A SAFE AND JOYOUS HOLIDAY!

PREMIER SUBARU WILL BE A CERTIFIED DEALER FOR THE CASH FOR CLUNKERS PROGRAM!

2009-07-02T09:59:00.000-07:00

PREMIER SUBARU ANNOUNCES THAT WE WILL BE A CERTIFIED DEALER UNDER THE CASH FOR CLUNKERS PROGRAM.

While Cash For Clunkers has been signed into law, the Department of Transportation has another three weeks to formulate the regulations for the law. Please stay tuned as we will be the first to provide you this information as we receive it.

Premier Subaru is also asking that consumers watch out for scams, as already, criminals and some unscrupulous car dealers are using it to dupe consumers. CNN Money reports that some "cash for clunkers" web sites are asking consumers to provide personal information, including names, addresses and social security numbers, so that they can "register" for the program. Other web sites tell car shoppers they will put them in touch with authorized "Cash for Clunkers" dealers in their area. Car dealers will have to register to participate in the program (Premier Subaru is doing so). Currently, the NHTSA hasn't even determined how the registration process will work. There will be NO NEED for consumers to register at all. Once clue that the websites are not real is that they use the name "Cash for Clunkers". That is NOT the real name of the program. The program is known as the Car Allowance Rebate System (CARS). NHTSA has set up an official website at www.cars.gov to provide information on the program.

Stay tuned to this blog as we will post updates as we receive them.

CLASS LEADING FUEL ECONOMY BY THE 2010 SUBARU OUTBACK! WOW!

2009-06-29T10:53:00.001-07:00

Subaru of America, Inc. Announces EPA Figures for 2010 Outback

- Subaru Outback Wagon Achieves 29 mpg Hwy -

- Offers Better Fuel Economy Than Many Front-Wheel Drive Competitors -

CHERRY HILL, N.J., June 29 -- Subaru of America, Inc. today announced the EPA fuel economy results for the all-new 2010MY Outback. The 2010 All-Wheel Drive Subaru Outback achieves up to 24 mpg combined and 29 mpg highway, even while interior volume is up over 7-percent.

Specifically the Outback 2.5i CVT now exhibits better fuel economy (EPA combined) than such competitors as the Toyota Venza, Volvo XC70, VW Passat, Jeep Grand Cherokee and Ford Explorer.

The 2010 Subaru Outback now scores better on EPA fuel economy than the much smaller Suzuki SX-4 AWD and has significantly more power coming from its 170HP 2.5L 4-cylinder Boxer engine.

"The all-new 2010 Subaru Outback combines great on- and off-road capability, comfortable space, incredible cargo carrying ability and fuel economy all for a great price," said Tim Mahoney, senior vice president and CMO of Subaru of America, Inc. "We think this new Outback will really raise the bar in the crossover segment."

With its unique Boxer engine, segment-leading 8.7 inches of ground clearance, standard Symmetrical All-Wheel Drive and fold-away roof rack crossbars, the all-new Subaru Outback has an entry-level price of $22,995 (excluding destination and delivery). The Outback provides an alternative for customers looking for more room than a midsize sedan and features the off-road capabilities of an SUV, with the fuel economy of a small car.

OUTSTANDING FUEL ECONOMY BY SUBARU!

2009-06-18T15:38:00.000-07:00

Subaru of America, Inc. Announces EPA figures for 2010 Legacy

- Subaru Legacy Sedan achieves 31mpg Hwy -
- Best MPG figures for mid-size AWD in U.S. Market -
- Better economy than many front-wheel drive competitors

CHERRY HILL, N.J., June 18 /PRNewswire/ -- Subaru of America today announced the EPA fuel economy results for 2010MY Legacy. The 2010 All-Wheel Drive Legacy achieves up to 26 mpg combined and 31 mpg highway, despite having grown in size in almost every dimension.

Specifically, the Legacy 2.5i CVT now exhibits better fuel economy (EPA combined) than such Front-Wheel competitors such as Honda Accord, Mazda6i, VW Passat and Hyundai Sonata. Furthermore, the new Legacy is now the highest rated midsize AWD sedan (EPA combined) in the U.S. market for 2010MY.

Tim Mahoney, senior vice president and CMO of Subaru of America said, "We are thrilled that the all-new 2010 Legacy not only offers more space and a more rewarding drive than the competition, but it also delivers better fuel economy at a very competitive price."

The Subaru Legacy comes with Subaru's legendary Boxer engine, Symmetrical All-Wheel Drive, quick-ratio steering and a new double-wishbone suspension system. The 2010 Legacy has an entry-level price of $19,995 (excl. delivery) and will provide an alternative for customers looking for more from the mid-sized sedan segment.

2010MY EPA Fuel Economy Ratings
Legacy 2.5i 6MT 19 mpg city / 22 mpg combined / 27 mpg hwy
Legacy 2.5i CVT 23 mpg city / 26 mpg combined / 31 mpg hwy
Legacy 2.5GT 6MT 18 mpg city / 21 mpg combined / 25 mpg hwy
Legacy 3.6R 5AT 18 mpg city / 21 mpg combined / 25 mpg hwy

Travis Pastrana and The Subaru Road Racing Team

2009-06-18T10:49:00.000-07:00

It was great to attend the Subaru National Dealer Meeting in Washington, DC this past weekend (June 13, 2009). This was a great meeting since is conincided with the release of the all-new 2010 Subaru Legacy and Outback. Two amazing vehicles. Furthermore, it was great to see Travis Pastrana again. Of course, Travis is exceedingly cool and loves the Subaru product. He also takes the time to sign autographs (I think I have 5 of them now!) and even spoke with one of his largest fans, Stanley Nitkowski (who works for us) on my cell phone.

During the meeting, I also met Joe Aquilante, a professional racer turned team owner, of Phoenix Performance. This road race team has garnered multiple SCCA Club Racing National Titles with the STI platform and is currently campaigning the prestigious Grand American KONI Challenge series in a Street-Tuner-Classed Subaru Legacy 2.5GT Spec B. It was great to meet Joe and his entire team. I enjoyed seeing them race the Subaru at Lime Rock Park in Lakeville, Connecticut. If you have an opportunity, please check them out during this year's racing season.

We have it! Get a sneak peak at the 2010 Subaru Legacy!

2009-06-16T09:45:00.000-07:00

See It Here Now! The 2010 Subaru Legacy Sedan is at Premier Subaru in Branford, Connecticut!

This outstanding 2010 Subaru Legacy Sedan is a fresh arrival, and, it's here early! The 2010 models are not scheduled for introduction until the end of July, 2009 or Early August, 2009. We have an all new 2010 Subaru Legacy Limited with the Harmon/Kardon audio package and a power moonroof. The vehicle is awesome! Come and see it on our showroom floor today and SEE THE FUTURE OF SUBARU!

The New 2010 Subaru Forester Information Has Been Announced!

2009-05-27T11:08:00.000-07:00

Subaru of America, Inc., announced pricing on the 2010 Subaru Forester. The newly redesigned Forester - introduced last spring - hit an all-times sales record for the company as it was the right vehicle, at the right time, for people looking to downsize from larger SUVs without giving up valuable cargo room. Among its many accolades, the Forester was named Sport/Utility of the Year by Motor Trend magazine.

As with all Subaru models, the 2010 Forester comes equipped as standard with Symmetrical All-Wheel Drive.

The 2010 Forester once again blends positive SUV attributes including a high seating point and interior versatility with passenger car comfort, superior handling, fuel efficiency and is available in both 2.5 liter naturally aspirated and 2.5 liter turbocharged models. The naturally aspirated models are available with a manual or automatic transmission. 2.5X and 2.5XT turbocharged models come standard with automatic transmission. The naturally aspirated model is available in three trim levels; 2.5X, 2.5X Premium and 2.5X Limited models. The 2.5XT turbocharged version is available in two trim levels; 2.5XT Premium and 2.5XT Limited models.

Model Pricing Highlights:The 2010 Subaru Forester 2.5X has a starting price of $20,295 and comes with AM/FM stereo with single disc CD player and 4 speakers, (3) 12 volt power outlets, 215/65 R16 96H All-Season tires, Brake Assist, Vehicle Dynamics Control (VDC), daytime running lights, engine immobilizer, carpeted floor mats, multi-functional center console box and sliding arm rest, 60/40 split fold-down rear seat, rear window wiper and washer, remote keyless entry and tilt steering column.

There are a number of options available for the 2010 Forester. (Availability varies by trim level):

All-Weather Package $400 includes: heated front seats, windshield wiper de-icer and heated exterior mirrors

GPS navigation system $1,800 includes: AM/FM/CD/DVD, 7" LCD touch-screen, hands-free Bluetooth phone, auxiliary audio and video input jacks

The 2.5X Premium has a starting price of $22,795. Standard equipment includes all 2.5X model features (where applicable) plus a standard 10-way power driver's seat, 17-inch Alloy Wheels, 225/55 R17 95H All-Season tires, privacy glass, panoramic power moonroof, roof rails, steering wheel mounted audio switches, reclining rear seatback function and rear seat retractable rear tray. Optional: All-Weather Package.

The 2.5X Limited equipped with automatic transmission has a starting price of $25,995. Standard equipment includes all 2.5X Premium model features (where applicable) plus leather-trimmed upholstery, leather-wrapped steering wheel and shifter handle, chrome exhaust tips, automatic climate control system, AM/FM stereo with 6-disc changer and 6 speakers, fog lights, cargo floor mat, and All-Weather Package. Optional: GPS navigation system.

The 2.5XT Premium equipped with automatic transmission has a starting price of $26,495. Standard equipment includes all 2.5X Premium model features (where applicable) plus a 2.5 liter turbocharged engine with Active Valve Control System, decorative engine cover, chrome exhaust tips, fog lights, rear spoiler, telescopic steering column, unique 17-inch alloy wheels, exclusive upholstery, AM/FM stereo with 6-disc changer and 6 speakers and aluminum-alloy accelerator and brake pedal covers.

The 2.5XT Limited equipped with automatic transmission has a starting price of $28,495. Standard equipment includes all 2.5XT Premium model features (where applicable) plus leather-trimmed upholstery, leather-wrapped steering wheel and shifter handle, automatic climate control, a 10-way power driver's seat and All-Weather Package. Optional: GPS navigation system.

Accessory items for all 2010 Forester models will be available soon on www.subaru.com.
Destination and Delivery charge is $695 for all 2010MY Forester models in the Contiguous 48 States. The MSRP of PZEV (Partial Zero Emissions Vehicle) models is $300 more than the federal specification model.

Bluetooth is a registered trademark of Bluetooth SIG, Inc.

Subaru Forester Named One of the 'Best Family Cars for 2009' by Parents Magazine and Edmunds.com

2009-05-22T06:59:00.000-07:00

Subaru Forester Named One of the 'Best Family Cars for 2009' by Parents Magazine and Edmunds.com

May 22, 2009:

The 2009 Subaru Forester today was named to the "Best Family Cars for 2009" list by Parents Magazine and Edmunds.com. The award is the culmination of six months of test-driving and analyzing dozens of vehicles, plus feedback from parents who own and drive the vehicles on a daily basis. As part of a rigorous evaluation, each vehicle was judged on safety, performance, interior, exterior qualities and family-friendly features. Focusing on the Subaru Forester's safety attributes, the article detailing the awards -- which appears in the June 2009 issue of Parents -- highlights the vehicle's standard all-wheel drive and stability control, as well as the Forester's designation as a Top Safety Pick by the Information Institute for Highway Safety (IIHS).

"When Parents Magazine and Edmunds.com team up to review a vehicle, you can be sure you are getting a thorough evaluation from both parenting experts and automotive professionals," notes Tom Doll, executive vice president and COO for Subaru of America, Inc. "We are doubly pleased that the Subaru Forester's safety features and family-friendly design have won over not only the experts, but also the parents who rely on our vehicles to keep their families safe."

This latest recognition by Parents Magazine and Edmunds.com joins a growing list of accolades for the Subaru Forester, which was also named a "Best Bet for SUVs and Crossovers" by Cars.com and recognized by Kiplinger's Personal Finance 2009 Car Buyer's Guide as "Best New Crossover" in the category of "Small Crossovers." Other awards received by the 2009 Subaru Forester include: Motor Trend's 2009 Sport/Utility of the Year; a "good" rating (the highest available rating, indicating a vehicle's roof is more than twice as strong as minimum federal safety standards require) in the new IIHS roof strength test and the MotorWeek Driver's Choice Award for Best Small Utility.

Right now, Premier Subaru is having an unprecedented sale on the all-new 2009 Subaru Forester. This includes "model year discounts" and low interest financing to qualified buyers. Premier Subaru, the State's only AAA Approved Subaru dealers, has the largest inventory of 2009 model year Foresters in New England.

AT LONG LAST, PROGRESS AGAINST WARRANTY MARKETING COMPANIES!

2009-05-16T09:22:00.000-07:00

AT LONG LAST, PROGRESS IS BEING MADE AGAINST THE WARRANTY MARKETING COMPANIES.

For over 5 years, I have written letters to the Office of the Attorney General here in the State of Connecticut, as well as other Federal and State agencies regarding the punishing tactics of various automotive "warranty marketing companies". These completely unrelated companies use abusive tactics in order to "scare" customers into believing that either the manufacturers' or dealer warranty has expired on their vehicle. At that point, they make a "full court press" pitch to sell these unsuspecting customers extended warranties for their vehicles.

Unfortunately, we have had customers that have purchased these warranties. The coverage, we have found, is basically non-existent. Furthermore, the cost they paid for them is extreme. I firmly believe in the value of an extended service agreement. However, it needs to be BENEFICIAL to the customer, not a "scam".

I am providing below a copy of an article from today's NEW YORK TIMES regarding some, long awaiting, federal action against these people. As always, I WELCOME your calls and emails regarding this subject. I appreciate all of you who have participated with calls to me.

Court Issues Order Against 3 Car-Warranty Marketing Firms
By JENNIFER 8. LEE

A federal court in Chicago issued a restraining order on Friday against three companies accused of aggressively making automated calls to sell car warranties across the country, the Federal Trade Commission announced.

The order, which also froze the companies’ assets, came in response to a lawsuit filed by the commission on Wednesday.

In legal filings, the commission said the robocall campaigns had brought in $10 million in sales as a result of the calls and mailings, which falsely gave people the impression that their car warranties were expiring.

The companies systematically dialed random numbers across the country, violating the National Do Not Call Registry, the commission said. The companies also regularly faked their own caller ID numbers, so it was unclear where the calls were coming from.

The two companies named by the commission are Voice Touch and Transcontinental Warranty, both operating largely out of Florida.

Judge John F. Grady of the United States District Court for the Northern District of Illinois issued a temporary restraining order against Voice Touch as well as a business partner, Network Foundations, prohibiting them from making further calls. He also issued a separate temporary restraining order against Transcontinental.

Also named in the restraining orders are Christopher D. Cowart, the owner of Transcontinental; James and Maureen Dunne, the owners of Voice Touch; and Damian Kohlfeld, an owner of Network Foundations.

In freezing the companies’ assets, the court also appointed receivers over Transcontinental and Network Foundations to ensure that documents were preserved and assets not dispersed. The restraining orders are in effect until a preliminary injunction hearing scheduled for May 29.
Senator Charles E. Schumer, who himself had received a robocall on his cellphone, said, “For the first time in months, millions of New Yorkers and people across the country will finally have some relief from these annoying calls with potentially thousands saved from falling into this scam.”

2010 Subaru Legacy and Outback! WOW!

2009-04-20T08:00:00.000-07:00

Over this past weekend, a group of us decided to drive down to the New York Auto Show and personally inspect that all-new 2010 Subaru Legacy and Outback. This annual visit, by this group, is now somewhat a tradition. We go down together, walk the show and end up out at a great NYC restaurant for a late dinner. So, on Friday, Bob Bennett (from Subaru), Brian DuBosar (our General Sales Manager), Jose Columna (my neighbor!), Ken Scanzio (from Subaru, and a newcomer) and myself embarked upon our annual visit together.

The first thing I noticed was how so much of the "ever present" excitment was, well, not present. Obviously, what we have read in the paper about the terrible results in the auto industry were very visable at this show with smaller booths and fewer concept cars. In accordance with our tradition, we walked the booths of the other manufacturers' first - then - decided to visit the Subaru booth.

The lack of excitement evidenced thoughout the show was definately not in the Subaru booth. The crowds were heavy and the lines were long in order to sit in either the new 2010 Subaru Legacy or the 2010 Outback. The introduction of the 2010 Outback was actually a "surprise", as Subaru had only notified the press that the 2010 Legacy would be introduced.

As a dealer, I always "hold my breath" at a new model introduction. I get nervous and think to myself things like "Is it possible they can improve upon the award winning models we already have?". Well - Congratulations Subaru Engineers - you did it. Both of these cars are, simply, amazing. In fact, we were so happy with the new product, that we had to "cap off" the evening with a great dinner at Ben Benson's Steakhouse!

I am looking forward to receiving the first of these vehicles in August of this year. We will share information on these vehicles as we get it to ensure that you are "in the know".

By the way, don't look past the current 2009 Subaru Legacy and Outback. If you like the current design and features (they are loaded with standard features this year!) please see us for a great deal with low rate financing!

2010 Subaru Outback Makes a Surprise Debut!

2009-04-13T15:03:00.000-07:00

2010 Subaru Outback Makes Surprise Debut at New York International Auto Show

- Roomiest Outback Ever with New Levels of Comfort and Refinement
- Bold New Design Language Redefines Sport Utility Wagon
- New 6-speed Manual and CVT Transmissions for Outback 2.5i Models
- New 256-hp 3.6-liter 6-Cylinder Engine in 3.6R Models

NEW YORK, Subaru of America, Inc. made a surprise introduction today, revealing the all-new 2010 Subaru Outback® at its media conference at the New York International Auto Show. The fourth-generation of the World's First Sport Utility Wagon® is a roomier and more capable interpretation of the vehicle that launched the crossover trend 15 years ago. Distinguished by bolder and crisper styling, the all-new 2010 Subaru Outback delivers enhanced performance, comfort and economy with the introduction of an all-new chassis and the new Subaru Lineartronic™ CVT (continuously variable transmission). Capability is enhanced with a segment-first swing-out roof rail and crossbar design and an improved 8.7 inches of ground clearance.

The all-new 2010 Subaru Outback is smart-sized compared to other crossover vehicles, featuring mid-size interior volume in an easy-to-maneuver and off-road capable wagon body. Interior volume has been increased by almost 8 percent in a package that is actually shorter than the outgoing model. The wheelbase has been increased by 2.8 inches and improves rear seat legroom by almost 4 inches. A new rear double wishbone suspension improves chassis dynamics and rear cargo space. The 2010 Outback is 2 inches wider to improve passenger comfort, has more headroom and is more fuel efficient than the outgoing model.

The 2010 Outback, while still clearly related to its predecessors, marks a departure in design toward a new, bolder look. The 2010 Outback also has a greater road presence with a wider track and expressive wheel arches. Built on an all-new platform, the 2010 Outback has a 2.8 inch longer wheelbase, now 107.9 inches, for a smoother ride and increased interior space. Rear seat legroom is increased by nearly 4 inches to 37.8 inches. With a 2.0-in. increase in vehicle width, the 2010 Outback offers greater hip and shoulder room. Total passenger room is increased by 8 cubic feet, now 105.4 cu. ft., and maximum cargo capacity (with rear seatbacks folded) is up by 6 cubic feet to 71.3 cu. ft. The Outback also features a rear cargo area that is deeper and wider than in many small SUVs and easier to access through its wide aperture rear hatch.

Remarkably, the roomier 2010 Outback is almost one inch shorter than the previous model, due to reduced front and rear overhang dimensions. The new Outback is also four inches taller than the previous model, increasing headroom and cargo area height. The new packaging preserves the maneuverability, agility and parking ease that Outback customers value.
Building on the tremendous success of previous Outback models, the 2010 Outback caters to a wide variety of customer tastes and needs. The Outback line for 2010 will include three 2.5i models powered by a revised 170-hp 2.5-liter 4-cylinder Boxer engine. The efficient Outback 2.5i models offer a new standard 6-speed manual transmission, or the available Lineartronic™ CVT. Both transmissions help to improve acceleration, response and fuel economy. Three new range-topping Outback 3.6R models are powered by a new 256-hp 3.6-liter 6-cylinder Boxer engine teamed with a 5-speed electronic automatic transmission.

All Outback models for 2010 are equipped as standard with Vehicle Dynamics Control (VDC), which combines stability and traction control capability. The all-new electronic Hill Holder System, also standard on all models, holds the vehicle in place until the driver applies the throttle to pull away from a stop. Previous systems held the car in place for only a few seconds. Subaru is the only company that features Symmetrical All-Wheel Drive as standard equipment on every vehicle in its product line.

Congratulations to the "other" Bob Alvine

2009-03-31T10:40:00.000-07:00

My father, the other "Bob Alvine" is Chair of the Board of the Henry C. Lee Institute of Forensic Science. This institute was launced in 1997. Every year, the Henry C. Lee Institute sponsors the Arnold Markle Symposium. This year marks the 18th year.

Dr. Lee, with the help of a few criminal investigators, police chiefs, district attorneys, friends and family of State's Attorney Arnold Markle launched the symposium in the memory of Arnold Markle, who always supported the need for post gradute training. Today, this ongoing annual tradition has become one of teh most celebrated training programs throughout the law enforcement community.

In honor of this great event in law enforcement, I thought I would copy below the welcoming comments from my dad, the "other Bob Alvine" for the symposium which starts on April 12th.

Dear Friends and Guests,
On behalf of the Board of Directors of the Henry C. Lee Institute of Forensic Science at the
University of New Haven, it is my sincere pleasure to welcome you to this year’s Markle
Symposium, proudly honoring the memory of the esteemed State’s Attorney Arnold Markle.
I want to thank you for attending the Symposium, and I congratulate you on selecting one of
the most acclaimed law enforcement seminars in the world.

The Henry C. Lee Institute was launched in 1997 following the work of a small group of individuals who created a strategic business plan for it. I was designated as chair of that group and vividly remember the Institute’s early days. It was a small initiative that grew with the help of the excellent leadership and reputation of Dr. Lee, and with grant funding and fundraising.
We are delighted that with the University’s support, the Lee Institute will be moving into a
beautiful new building on the University’s campus in 2010. A forensic museum and learning
center will feature, among other valuable documents, the largest archive of information available
on the slaying of Robert Kennedy, and other significant milestones in forensic science. It
will be a center for research and learning available to law enforcement professionals, forensic
scientists, educators, researchers and students. As chair of the Institute since its inception, I
am pleased to have been part of this one-of-a-kind resource.

I am honored to mark the enormous growth of the Markle Symposium from its inception
at the University to an event that grew so large we were able to move it off campus to these
wonderful facilities. The Mashantucket Pequot Tribe has been gracious enough to offer their
convention facilities at Foxwoods Resort Casino in gratitude for some of the investigatory
work Dr. Henry C. Lee had done in the past for them.

I want to thank Dr. Henry C. Lee and our distinguished speakers who have made the Markle
Symposium such a success. I also wish to thank the Mashantucket Pequot Tribe at Foxwoods
for their hospitality and support. We are truly delighted to welcome Symposium participants
from all over the world.

Sincerely,

Robert Alvine, Chair of the Board, the Henry C. Lee Institute for Foresic Science

Good job!

Autobody Issues? Its your car, your choice who will fix it!

2009-02-26T12:58:00.000-08:00

Connecticut motorists are finally being told the truth: they have the right to determine where they will have their vehicles repaired in the event of an accident.

A new law, effective this past January 1st, reinforces motorist's rights to have their auto repaired by a qualified, licensed, competent auto body shop of their own choosing.

Some repair shops that insurance companies refer policy owners to often charge less, but, that's because they may use substandard parts and cut corners on repairs so even consumer safety may be in jeopardy. Deceptively referring consumers to insurance company "preferred" shops has been illegal for decades, but, far too often the insurance companies have been able to bully unsuspecting consumers.

This new law is the rest of years of efforts by the Auto Body Association of Connecticut in conjunction with Attorney General Richard Blumenthal, to whom we and the motoring public owe our thanks.

Specifically, the new law requires that motorists who have been involved in an accident with vehicle damage must be notified that they have a choice of repair facilities. This notification must appear on insurance identification cards, on estimates supplied by the insurance company or repair shops, and also be clearly posted on signs in all body shops.

It's your car, your choice.

This is a giant step forward. It will go a long way to help educate consumers that they don't have to be afraid of insurance companies. It's your car, and your choice of where to have it repaired.

Now, its up to consumers to take advantage of this new legislation. Consumers still must have the courage to go to the repair facility of their choice. Don't be fooled by inaccurate suggestions of out-of-pocket costs or statements about repair delays.

A knowledgable consumer should call or visit more than one repair facility when in an accident, in order to learn which shop is qualified to repair your car properly. This is critical when you want to maintain the value of a vehicle after the repair, or, simply ensure that the safety features in your vehicle operate as designed.

Beware of low ball estimates! You have the right to a proper repair! The facility with the lowest estimate may base that estimate on using substandard, after-market parts, that are not authorized for use in many vehicles. Or, in many cases leave out necessary procedures needed to bring your car back to pre-loss condition. In fact, the warranty on many new cars will become void if the car is repaired with non-approved parts.

One last thing. We have seen some terrible repairs done by auto body shops. If you are in doubt, or, would like us to assist you in locating a reputable body shop near your home, please call us.

Premier Subaru Becomes a SERIES SPONSOR For the New BRANFORD JAZZ ON THE GREEN SERIES!

2009-02-19T09:06:00.000-08:00

PREMIER SUBARU ANNOUNCES THAT IS HAS BECOME THE SERIES SPONSOR FOR THE BRANFORD JAZZ ON THE GREEN SERIES!

Premier Subaru has announced that it has become the Series Sponsor for the Branford Jazz on the Green Series. The Branford Jazz on the Green Series is presented by the Branford Festival Corporation, the Branford Recreation Department and Blue Plate Radio (http://www.blueplateradio.com).

The Branford Jazz on the Green Series begins on Thursday night, July 9, 2009 and runs on consecutive Thursday nights from 6pm to 8pm through August 20th on the Branford Green. All shows are free and open to the public.

Premier Subaru has been nationally recognized as one of the most community involved dealerships in the country.

Consumer Auto Incentive Included In The Final Stimulus Bill

2009-02-19T07:06:00.000-08:00

PREMIER SUBARU CLIENT ADVISORY
February 17, 2009

CONSUMER AUTO INCENTIVE INCLUDED IN FINAL STIMULUS BILL (H.R.1)

AMERICAN RECOVERY AND REINVESTMENT ACT OF 2009

Effective February 17, 2009, President Obama signed the American Recovery and Reinvestment Act of 2009. Incorporated therein is the Consumer Auto Incentive.

What Taxes Are Deductible?
- State Motor Vehicle Sales
- Local Motor Vehicle Sales
- Motor Vehicle Excise Taxes

What Customers Qualify For The Deduction?
- Individual customers with modified adjusted gross income of less than $125,000 or joint-filers making less than $250,000 a year in 2009 would qualify for the deduction.
- Deductible as an “above the line” (for itemizers and non-itemizers) deduction on Federal Tax Return.

Effective Date:
- New vehicle purchases shall apply on purchases on or after the date of enactment (February 17, 2009) until December 31st, 2009.

What New Vehicles Qualify For The Deduction?
- Any new vehicle under 8,500 pounds gross vehicle weight (all Subaru vehicles are eligible).
- New vehicles of any model year – when the original use commences with the taxpayer.
- Any new vehicle sold for under $49,500 qualifies for the full deduction. Consumers may deduct sales taxes on the 1st $49,500 of any vehicle sold above this price.

THIS IS A GENERALIZED SUMMARY. For more specific information on eligible customers, taxes and applicability, consumers are encouraged to consult with a qualified tax attorney or professional.

Subaru Designs Custom Impreza WRX STi For Rally Champ Travis Pastrana!

2009-02-13T15:52:00.000-08:00

Subaru Designs Custom Impreza WRX STI for Rally Champ Travis Pastrana

- Pastrana Won His Third Consecutive Rally America National Championship for Subaru in 2008
- Special WRX STI Fortified with SPT and STI Parts
- Carbon Fiber Hood and Rear Wing
- Custom Interior with High-Power Audio System and Xbox

Subaru of America, Inc. will show a one-of-a-kind Subaru Impreza WRX STI designed for its factory rally driver Travis Pastrana at the Chicago Auto Show, February 13-22 in McCormick Place. Subaru worked with Pastrana to create a brilliant yellow "199" liveried WRX STI to commemorate his third consecutive Rally America National Championship. Pastrana is scheduled to appear at the Chicago Auto Show to sign autographs in the Subaru booth February 14th and 15th.

Winner of nine X Games Gold Medals, two for X Games Rally competition, Pastrana's street ride had to be as formidable on the road as his racing WRX STI is on the rally circuit. The Travis Pastrana WRX STI is not only a visual stunner, but also amps up performance capability of the stock production Impreza WRX STI. Vermont SportsCar, technical partner for Subaru and builder of the team's rally cars, customized the WRX STI using an array of Subaru Performance Tuning (SPT) and STI parts, along with unique custom pieces. The SPT and STI engine, exhaust, chassis and interior parts showcased on the Travis Pastrana WRX STI are available for any WRX STI through authorized Subaru dealers.

Travis Pastrana: Rally Star
Pastrana was already a motocross champion and X Games gold medal winner when he launched a rally career in 2003. He began driving for the Subaru-backed Vermont SportsCar rally team in 2004.
On August 5, 2006 Pastrana won the gold medal in the first rally car competition at the X Games and was signed to lead the new Subaru Rally Team USA in 2006. Pastrana secured his third consecutive Rally America National Championship driver's title with a win at the 2008 Rally Colorado round of the championship.

Pastrana WRX STI: Back-Road and Highway Star
Commissioned by Subaru, Vermont SportsCar started the Travis Pastrana WRX STI with a stock 305-horsepower 2009 Subaru Impreza WRX STI. Pastrana's new WRX STI delivers even sharper handling response than the stock model. An SPT front strut tower brace and SPT lower chassis brace help to further tighten handling response. The stock wheels and tires are replaced by BF Goodrich G-Force Super Sport A/S 275/35 ZR18 tires on Work Evolution XD-9 18 x 9-in. wheels in custom satin black. Red STI Brembo brake calipers with white "STI" decals are visible behind the spokes.

The rally-bred WRX STI exterior design lights up with custom yellow paint and graphics. The carbon fiber hood and carbon fiber rear wing are unique to the Pastrana's WRX STI. As on the stock production WRX STI, the functional hood scoop streams outside air to an intercooler. The Sport Mesh Grille is available for all WRX STI owners. Likewise, the STI front chin spoiler and the exhaust finishers are available through Subaru dealers. A set of PIAA 2100 HID driving lights and rally-spec mud flaps underscore the aggressive rally-bred design of the 5-door WRX STI.

Engine Compartment
Under its custom carbon fiber hood, this WRX STI is equipped with a number of modifications including a performance-tuned ECU and custom Down Pipe to unleash a bit more power from the DOHC 2.5-liter intercooled turbo Boxer engine. A turbo boost gauge facilitates tuning. The SPT billet aluminum battery hold-down and billet aluminum oil cap are rendered in the trademark SPT blue color.

Interior
The custom blue Alcantara interior upholstery, the trademark of the original U.S.-spec WRX STIs, is accented with Pastrana's traditional yellow piping and "199 Pastrana" embroidered logos in yellow thread to match vehicle exterior. Likewise, custom yellow stitching is used to accent the steering wheel, shifter boot and parking brake handle boot. An STI short-throw shifter provides an even more direct connection to the 6-speed manual gearbox. Carbon fiber patterned interior trim highlights the dash, doors and console. A rally map light and co-driver foot rest bring a bit of Pastrana's Subaru Rally Team USA car into his new street WRX STI.
During a rally, Pastrana listens to a continuous stream of navigation commands from his co-driver. In his new custom WRX STI, he can listen to anything he wants -- loudly. The audio system is based on an Eclipse AVN 6620 navigation/DVD/CD/MP3 stereo head unit and uses Kicker amplifiers and speakers, including:
Kicker ZX700.5 4x75 watt and 1x400 watt stereo amplifier
Kicker RS65.2 6.5-in. component speakers, front
Kicker RS56.2 5.25/6-in. component speakers, rear
Kicker Solo-Baric L5 10-in. subwoofer in a custom subwoofer/amplifier enclosure
An Xbox 360 is also mounted under the front passenger seat, rounding a package that is as entertaining as its owner. Pastrana and his co-driver can play the Colin McRae DIRT video game using custom yellow controllers.

Subaru Hands over Proceeds from ‘Share the Love' First-of-Its-Kind Cause-related Campaign

2009-02-13T15:48:00.000-08:00

Subaru Hands over Proceeds from ‘Share the Love' First-of-Its-Kind Cause-related Campaign

Motorweek Award Given To The 2009 Forester!

2009-02-13T15:41:00.000-08:00

On what is rapidly becoming a regular occurence, I am please to enclose the following press release acknowleding an award given to the 2009 Subaru Forester from the PBS show MOTORWEEK!

Subaru Forester Wins MotorWeek Drivers' Choice Award for Best Small Utility
PRNewswireCHERRY HILL, N.J.
- Award Joins Growing List of Accolades for Subaru of America's Most Popular Model -

CHERRY HILL, N.J., Feb. 11 /PRNewswire/ -- The 2009 Subaru Forester has been recognized with the MotorWeek Driver's Choice Award for Best Small Utility. The team at MotorWeek, a weekly magazine series produced by Maryland Public Television, evaluated vehicles for this year's awards based on performance, technology, practicality and dollar value. The winners, including the new Subaru Forester, represent what MotorWeek considers to be the best in each class.

"We are excited that MotorWeek has recognized the new Subaru Forester with their Driver's Choice Award," said Tom Doll, executive vice president of Subaru of America, Inc. "This award is really a tribute to our designers and engineers, who have created a versatile, all-wheel drive vehicle that is fun to drive, offers great value, in a unique combination that drivers appreciate in these difficult economic times."

Other awards received by the 2009 Subaru Forester include: Motor Trend's 2009 Sport/Utility of the Year; Insurance Institute for Highway Safety's (IIHS) "Top Safety Pick" - Small SUV; and the Polk Automotive Loyalty Award for consumer loyalty in the Compact SUV category.

About MotorWeek

MotorWeek, the original television automotive magazine series, is one of the nation's leading sources for automotive industry news, new car information and driving entertainment. The award-winning series, seen nationwide on PBS, PBS HD, SPEED and V-me, is sponsored by Cars.com, Valvoline and Goodyear. The weekly series is produced by Maryland Public Television. For more information on MotorWeek and the Drivers' Choice Awards, visit www.pbs.org/motorweek.

2010 Legacy Concept - A HUGE HIT FOR SUBARU!

2009-02-02T10:31:00.000-08:00

The 2010 Subaru Legacy Concept was a huge hit for Subaru during it's introduction at the recent Detroit Auto Show. The concept car is larger than the existing Legacy - being about the same size at the current Toyota Camry. It looks great. The line are wonderful and the vehicle is very stylish. In a previous blog posting, I have listed a copy of Subaru's official announcement describing the 2010 Subaru Legacy Concept vehicle. However, I came across these videos. One of these videos shows the lines of the vehicle and how it looks in motion. The second video is a commentary from the actual designer of the car. Too many times, consumers are unable to see who really designed a vehicle and the reasons for the design intent. This is a great video so that you can see why the designer designed the 2010 Subaru Legacy in this manner.

This is all so important since the styling cues you see in this vehicle should be very visible in the production version of the 2010 Subaru Legacy!

2010 Subaru Legacy Concept - Running Footage:

2010 Subaru Legacy Concept - Designer Instruction:

Subaru: A Rare Bright Spot Amid Automakers' Gloom

2009-01-13T10:33:00.000-08:00

The following article appeared today on CNN and TIME.COM (Time Magazine's website).

Tuesday, Jan. 13, 2009

Subaru: A Rare Bright Spot Amid Automakers' Gloom

By BILL SAPORITO
Subaru's customers are, the company admits, a little oddball. How else do you explain the fact that Subaru of America was the only car company to increase unit sales last year? Subaru buyers tend to be overeducated; they buy less car than they can afford and hang on to it forever. "They pay cash, and then you never see them again," says Tim Mahoney, Subaru of America's chief marketing officer. At least not for an average 7.3 years, when they return like migrating carbirds to buy another one. Recession or not.

You know, of course, that Detroit is on its knees. But Stuttgart, Tokyo and Seoul aren't faring particularly well either. Toyota's U.S. sales were off 16% last year. Yet Subaru was positive to the tune of 491 cars. The company sold 187,699 vehicles last year, led by value-driven models like the Forester SUV and Outback wagon ($19,995 to $22,295) and the muscled-up Impreza WRX ($24,995), a small sedan. (See pictures of the remains of Detroit.)

That's an increase of just 0.3% over 2007. But in a disastrous year for the industry, it boosted Subaru's market share to 1.92%, from 1.2%. In the auto industry, that's a huge increase — and a higher market share than Cadillac, for instance. Subaru did it without giving away the store too. For 2008, the company decided to roll back its list prices and back off the rebates. The sticker price of the 2009 Forester, for instance, was lowered to $19,995, from $21,295. "We had to bring down our incentive costs and stop selling based on the deal," says Tom Doll, executive vice president of the company, which is a division of Japan's Fuji Heavy Industries.

Loyalty can help you do that, and Subaru has leveraged its existing customers, who identify more with their cars than perhaps is healthy. "If you stop a Subaru owner at sporting event, ski slope, shopping center, they'll tell you, 'I love this car,' " says Mahoney. And being the opinionated-bumper-sticker type, they are more likely to recommend the brand than even Toyota or Honda owners.

Certainly, it's a perfect era for a car company that is green (it boasts zero-landfill production plants), safety-focused, and can deliver a fair amount of value and performance. In the snow belt regions of the Northeast and intermountain west, Subaru has long had a following because of its all-wheel-drive portfolio.

But Subaru has successfully expanded both its geography and demography, becoming a more national car company and getting a broader customer base.

To accomplish both, the company expanded its safety-first image to one that includes better performance and more fun. After all, who wants to motor around in the equivalent of all-wheel-drive bubble wrap? California, a vital auto market, discovered Subaru courtesy of models like the Impreza WRX. All-wheel drive is terrific in the Sierras, but in the Los Angeles Basin, it's more about performance, which the 265-hp, intercooled, turbocharged WRX could address. The muscle models scored well with younger drivers and allowed Subaru to get more exposure for its full line.

Having more than weathered the dreadfully bad 2008, Subaru officials aren't planning on lowering sales this year. At Detroit's North American International Auto Show, Subaru unveiled a concept car that will likely evolve into a midsize sedan version of its Legacy. And on a broader note, Doll says that more available credit and Barack Obama's stimulus package should get additional buyers into showrooms. Of course, if all else fails, there are always those folks who bought an Outback 7.3 years ago — and are ready to return.

2009-01-12T06:53:00.000-08:00

All-new 2009 Subaru LEGACY CONCEPT
Debuts at the 2009 North American International Auto Show
- Concept car hints at future Legacy design language -
- Features Symmetrical AWD and 3.6-liter Boxer engine -

Detroit -- January 11, 2009 – Subaru of America, Inc. revealed the 2009 Subaru LEGACY CONCEPT today at the 2009 North American International Auto Show. The new LEGACY CONCEPT is a hint at the future of Legacy design. The design showcases the sport sedan heritage of the Subaru Legacy, but in more modern and purposeful package.

Marking the 20th anniversary of the Subaru Legacy, the LEGACY CONCEPT has been developed to showcase the Legacy’s sporting capabilities and features Subaru’s Symmetrical All-Wheel Drive system mated to a Horizontally-Opposed Boxer engine. The design concept is based on a larger 108.3 in. wheelbase designed to maximize interior space and provide comfortable accommodations for four adults.

The theme of concept design is "Presence", represented by the aggressive front facia and solid yet expressive body. Four powerful and defined wheel arches emphasize the dynamism of Symmetrical AWD. Sharp design lines carve out a substantial mass as they flow from the hood, across the roof to the trunk, while the sharp body lines project a sense of strength. Wedge-shaped Side Rear Vision Cameras are featured and provide a sense of flow from the momentum of the A-pillar lines. A character line runs from just before the A-pillar and sweeps up to the tail just above the taillamps.

This grille design incorporates a central wing motif that defines the Legacy’s Subaru brand identity. The Subaru logo separates a deep central grille shape that is accented by sharp headlamps with a dual vertical-row layout of multiple LED lamps. In addition, the slim, vertical fog lamps set in a large front valance with angular air intakes add a jewel-like touch to the front design. The LEGACY CONCEPT is finished in a special High-luster “Ultimate Silver” paint to accentuate the design's angular shapes.

The interior design features a striking four-seat layout that showcases the "High Definition" design theme. Comfort and style are achieved with a mix of touch-screens, cameras and modern surface coverings. The high-tech look blends with comfort through four separate seating areas, a high roofline and generous legroom for all passengers. The center console features a large touch-panel display that concentrates various functions for simplified use, while the flowing shape extends vertically to emphasize the feeling of strength and solidity in union with the exterior. A steering wheel and shift lever have been adapted to accentuate the sporty nature elemental in the Legacy’s DNA.

In-car entertainment is featured through monitors with multiple functions that are located in the center console, as well as in the rear of the front seat headrests to provide comfortable functionality as well a calm design that creates a relaxed ambiance for passengers. The monitor for the Side Rear Vision Camera has been situated toward the front of the roof to maximize rear visibility. The design is capped off with seats covered in pearl white leather that give off a blue sheen, while black metallic leather has been used for the door trim to create contrast with the instrument panel.

The Legacy was introduced globally in 1989, produced in Japan and Lafayette, Indiana. Since that date until November 2008, the total global production has exceeded 3.6 million vehicles making it Subaru's core model. During that period, Subaru’s core technologies of a Horizontally-Opposed engine and Symmetrical AWD have served to further the basic elements of automotive performance while continuously evolving for unparalleled handling, stability, and safety. This LEGACY CONCEPT incorporates the Legacy heritage while also serving as a concept model that provides an image of the new driving comfort and reliability that will continue to serve as a touchstone for Subaru.

Specifications:
Body size (Overall: Length x Width x Height): 188.8 x 71.7 x 59.0 inches
Wheelbase: 108.3 inches
Engine: 3.6-liter six-cylinder Horizontally-Opposed engine
Tire size: 225/45R19
Occupancy: Four persons

$21,250 Raised by Premier Subaru!

2009-01-06T17:08:00.000-08:00

I am pleased to announce that, during the Subaru "Share the Love" Campaign, sales through Premier Subaru contributed $21,250 to the following five charitable organizations: National Wildlife Federation, Meals on Wheels, Boys and Girls Clubs of America, the ASPCA and Habitat for Humanity.

During these difficult economic times, I want to thank those new customers who purchased a new Subaru vehicle during this program. With your purchase, this money will be contributed to these five excellent organizations.

Subaru of America Announces Year-On-Year Sales Increase for 2008

2009-01-06T17:07:00.000-08:00

Subaru of America Announces Year-On-Year Sales Increase for 2008

Thank You! We Collected Over 450 Toys For TOYS FOR TOTS!

2008-12-20T09:31:00.000-08:00

THANK YOU! Together with Premier Subaru, and it's employees, we collected over 450 brand new toys for the Toys For Tots Program for this year.

This is the 9th year Premier Subaru has participated in this remarkable program and we are so honored to have collected more toys this year, then, in previous years. Premier Subaru started the collection off with a donation of $1,000 worth of toys. Premier Subaru's employees also participated with additional donations. We thank all of those customers, and local organizations, such as St. Mary's School, who dropped off toys for this program, especially during this difficult year.

SHARE THE LOVE EVENT - THROUGHOUT DECEMBER!

2008-11-29T08:31:00.000-08:00

PREMIER SUBARU “SHARES THE LOVE” IN THE NEW HAVEN AREA

Local Subaru Dealership helps Habitat for Humanity International, Boys & Girls Club of America, Meals on Wheels Association of America, The American Society for the Prevention of Cruelty to Animals (ASPCA) and the National Wildlife Federation (NWF)

(Branford, CT – November 28, 2008) – Premier Subaru is supporting the “Subaru Share The Love Event” marketing campaign. Based on the love Subaru owners have for their vehicles and their desire to help worthy causes, the “Subaru Share The Love Event”, runs from November 24, 2008 to January 2, 2009 and allows Subaru new vehicle customers to select from five charities to receive a $250 donation from Subaru of America, following the vehicle purchase or lease.

Extending Subaru’s “Love. It’s What Makes A Subaru, A Subaru” campaign, the event is expected to raise up to $5,000,000 for the charities during its duration. The five charities participating in the program are; Habitat for Humanity International, Boys and Girls Clubs of America, Meals on Wheels Association of America, The American Society for the Prevention of Cruelty to Animals (ASPCA), and the National Wildlife Federation (NWF).

Based on research that shows Subaru buyers have a strong affinity towards charitable donations to worthy causes, the campaign has been developed by the company’s brand agency, Carmichael Lynch, to align that affinity to their vehicle purchase.

Robert J. Alvine, President of Premier Subaru, said, “We wanted to create a program that not only stands out from the crowd but is also relevant to our customer’s value system – that of giving back to the community. The program is also timely in that many charities are feeling the effects of the recent economic troubles. So we are pleased to be helping charities during this difficult period.”

The “Subaru Share The Love Event” campaign features print, TV and digital media components. More information can be found at www.premiersubaru.com.

7,551 AND COUNTING!

2008-11-22T05:51:00.000-08:00

Thanks to all of you that continue to opt-in to receive our monthly newsletter. Brian Canell, our "Editor" really does a terrific job in putting together a product that has some good and helpful articles, as well as some that allow you to get to know our team a little better. Right now, over 7,500 people receive our newsletter throughout the area. Heck, we now boast a higher subscription rate than most of the weekly area papers! Please - let us know how we can improve this. This newsletter is not for us - it is for you - our clients and prospective clients, as well as our friends. Thanks for your support of this newsletter and, thank you Brian for a "job well done'!

STATE INVESTIGATES WARRANTY SALES CALLS - AT LONG LAST!

2008-11-15T09:21:00.001-08:00

Please note the following article from The New York Times. This is something that we have tried to help our client’s with for over 3 years. We have many letters written to the Attorney General’s Office requesting them to look into this matter on behalf of our clients. Please feel free to share this with customers, as needed.

November 9, 2008
States Investigate Warranty Sales Calls
By CHRISTOPHER JENSEN
ATTORNEYS GENERAL in several states are investigating what they suspect are telephone sales scams promoting extended car warranties, often by calling cellphones or numbers that are on do-not-call lists.
The Connecticut attorney general, Richard Blumenthal, said his office had received “a huge number of complaints — hundreds of complaints.” Connecticut is part of a large, multistate investigation into such calls, he said.
Another of those states is Iowa. “They are trying to trick you into believing that the communication is coming from the auto manufacturer and that your warranty is about to expire and you need to do something to extend that warranty,” said William L. Brauch, a special assistant attorney general and director of the consumer protection division in Iowa.
But automakers are not behind the policies, Mr. Brauch said, and after buying such a policy it may be difficult to get reimbursed for a repair.
“A number of these companies tend to routinely deny paying, they come up with various interpretations, shall we say, of the agreements, which they say justify them not covering whatever the problem might be,” he said.
Mr. Blumenthal said the investigation was looking at whether the policies were legitimate as well as the use of misleading and deceptive sales practices. That includes telling people that their warranties have expired and that urgent action is needed.
Investigators are also looking at violations of the federal do-not-call registry, Mr. Brauch said.
In many cases the callers are hiding the telephone number from which they are calling.
“They are using what are called ghost, or spoof, telephone numbers,” Mr. Blumenthal said. “They use technology that masks the source of their calls, which is troubling because consumers can’t call them back.”
The originating phone number that showed up in recent calls to some New Yorkers was traced to a disconnected phone in Nebraska. It belonged to an illegal immigrant who was arrested in a raid on a meat-packing plant and was deported, said Leah Bucco-White, a spokeswoman for the Nebraska attorney general’s office.
Last year, a company from Howell, N.J., agreed to pay $120,000 in fines to resolve complaints filed by the New Jersey attorney general, Anne Milgram, that it had engaged in unfair and deceptive marketing in the sale of automotive warranties and that it had violated do-not-call regulations.
The company, Corfacts Inc. (also known as Metro Marketing, National Warranty Division and Warranty Warehouse.com) did not acknowledge wrongdoing. But Corfacts signed a consent order and agreed not to violate the state’s consumer protection or do-not-call laws.

Food Drive Going On Now!

2008-11-13T13:53:00.000-08:00

Hi everyone. It’s that time of year that we show how thankful we are for all the blessings that we have in our lives. One of the best ways to show how grateful we are is to share of ourselves with others.

This year Premier Subaru, LLC would like to help the Branford Food Council.

We will be accepting non-perishable and non-expired food items to help those less fortunate that ourselves.

Please bring your donation to either food box in the accounting office or our service department during this week and next. We will be delivering our collection on November 21, 2008.

It is in giving that you receive.
Thank you for all your support.

PREMIER SUBARU AND PREMIER PREOWNED ARE OFFICIAL DROP OFF POINTS FOR THE TOYS FOR TOTS PROGRAM

2008-11-07T05:16:00.000-08:00

For the eighth year in a row, Premier Subaru and Premier Pre-Owned in Branford are proud to be official drop off points for the U.S. Marine Corps Reserve Toys for Tots Program. The 61 year mission of the Toys for Tots program is to collect new, unwrapped toys each holiday season and distribute those toys as Christmas gifts to needy children in the community. The primary goal of Toys for Tots is to deliver, through a shiny new toy at Christmas, a message of hope to needy youngsters that will motivate them to grow into responsible, productive, patriotic citizens and community leaders. Last year, approximately 36,000 children in the Greater New Haven and all surrounding areas received toys through Toys For Tots.

Bob Alvine, President of Premier Subaru and Premier Pre-Owned commented that “We believe that this program allows us an opportunity to play an active role in the development of our nation’s most valuable natural resource – our children and to unite all members of the local community. The gift of a shiny new toy – something children take for granted – means to a needy child that someone cares, that he/she hasn’t been forgotten, that Christmas hasn’t passed him or her by. In addition, due to the current economic environment, we are starting this program off early to ensure that we are able to collect a record number of toys.”

As an added benefit, customers who contribute a new, unwrapped toy to the Toys for Tots program will receive an additional $100.00 off their new or used vehicle purchase at either Premier Subaru or Premier Pre-Owned in Branford. Collections under this program end on December 19, 2008.

Premier Subaru is located at 150 North Main Street in Branford. Premier Pre-Owned is located at 165 North Main Street in Branford. Community members requiring additional information are encouraged to call 203-481-0687 or visit their website at www.premiersubaru.com. ###

The Subaru Forester - Motor Trend's 2009 SUV of the Year!

2008-11-05T15:30:00.000-08:00

As a member of Subaru's National Dealer Council, I was privledged to be in attendance during Motor Trend's Official Awards Ceremony to provide the SUV of the Year Award to Subaru for the all new 2009 Subaru Forester. This was truly an amazing occassion, especially to be able to interact and talk to the members of the Motor Trend Magazine Staff (including the Editor in Chief!) about how they go about selecting the vehicle for this award. The full press release is as follows:

CHERRY HILL, N.J., /PRNewswire/ -- Subaru of America, Inc. today announced that the Subaru Forester was named MOTOR TREND's 2009 Sport/Utility of the Year. Topping 12 other contenders, the Subaru Forester was, according to MOTOR TREND editor-in-chief, Angus MacKenzie, the judges' unanimous decision. "The Subaru Forester is the SUV for our times," said MacKenzie.

"We are proud and honored to receive this award for the Subaru Forester," said Thomas J. Doll, executive vice president, Subaru of America. "The previous Forester had become a byword for practicality and durability and we knew the 2009 Forester had a tough act to follow. So, we made the new Forester bigger, more powerful and more economical than ever-while retaining its legendary reliability and safety, only in a more complete package. The improvements to the new Forester are also being reflected in consumer demand, with sales up 32% over the previous year."

Priced from $19,995 the all-new Subaru Forester represents a $1,200 reduction over the entry price of the previous model. It is available with either a 170-hp 2.5-liter boxer engine or a 224-hp turbocharged engine. Blending utility with performance and comfort, the 2009 Forester is built on an all-new platform featuring a 3.6-inch longer wheelbase (now 103.0 inches) that improves ride and interior space, especially rear seat legroom. The 2009 Forester also features increased hip and shoulder room.

Living up to Subaru's legendary safety record, the Forester and offers cutting-edge safety technology, including Subaru's ring reinforcement safety system, front, seat-mounted side, and three-row side-curtain airbags and ABS. Subaru Vehicle Dynamics Control (VDC) system, which incorporates stability and traction control systems with a roll-over sensor, is also standard equipment.
The Subaru Forester recently received the highest possible ratings in frontal and side impact crash tests by the governments' National Highway Traffic Safety Administration (NHTSA). In addition to a five-star frontal and side impact crash-test rating, the 2009 Forester received a four-star rollover resistance rating.

To judge contenders for the award, MOTOR TREND's editorial staff conducted exhaustive off-road, street and track testing, and carefully considered essentials such as driving performance, safety and features. MOTOR TREND'S Sport/Utility of the Year is not a comparison test. Each contender was evaluated against three simple criteria: superiority (engineering, design, utilization of resources); significance (its impact on the market), and value (what buyers get for their money versus the competition).

PREMIER SUBARU IS PROUD TO CONTINUE TO BE ONE OF THE LARGEST FORESTER DEALERS IN AMERICA!

WHAT IS ALL THE HOOPLA? YOU CAN GET AUTO FINANCING!!

2008-10-22T12:15:00.000-07:00

It has been amazing the number of questions that I have received over the course of the last 2 weeks regarding the ability of consumers to obtain automotive financing. I have been asked countless times about this "draught" in car loans....Well, I am not sure what all of the hoopla is. Right now, we have more eager lending institutions than in our history. These banks and finance companies are actually paying us daily visits - requesting more loans. In addition, we are offering the most aggressive leasing programs that we have ever done.

So, if you are one of those that believes that car loans are an "elusive" property - don't. We are here for you with some of the best rates and terms that we have seen in a decade.

WILD TIMES, HUH?

2008-10-13T11:41:00.000-07:00

We are living during unprecedented economic times right now, no doubt. Besides the real estate market, which has really taken it on the chin during this slow down, the car business has been hit hard. We are witnessing declines in automotive sales approaching 50% during a single month. Some car lines have been hit especially hard due to their lack of fuel efficient vehicles.

Now, why would a car dealer write about this?

Well, why we are keenly aware of these economic times, we are living in the land of Subaru - Premier Subaru, specifically. I am of the belief that, during periods of slower economic growth, only the strongest survive. The strongest brands, the strongest businesses, the strongest employees. Year to date, Subaru is one of only two brands in the entire automotive industry, that has posted gains during this year. I believe the reason for that is pretty simple. Subaru has been a car company that has stuck to their business model producing the most fuel efficient line of all-wheel-drive vehicles sold in the United States. The value proposition of a Subaru is amazing. The standard features far exceed those sold in other vehicles. The all-wheel-drive system is simply amazing and todays models are better than ever. Together, this is an inviting package for any customer. The result is increasing sales during a decreasing economy.

The same goes for us here at Premier Subaru. Our team of employees is really second to none. Our business model is conservative. Since the first day we opened our doors over 8 years ago, we have invested in our facilities, our equipment and our employees. The result is a large investment in our customer. Our customer is our single most important and valuable asset. I am proud to say that, as of today, we have sold over 9,000 vehicles and serviced more than 97,200 cars. Continuing to take care of these assets allow us to also maintain our growth pattern during a down economy.

As we proceed through the next test of our economy, the bailout and the election, to name a couple, all of us here at Premier Subaru will continue to work towards offering our customers the best value for their dollar, period. Our ongoing relationship with you, our customer and most valuable asset, is our primary key to making it through these tough economic times and beyond.

Join Us In Lifetime TV's Stop Breast Cancer For Life Campaign!

2008-10-02T09:02:00.000-07:00

PREMIER SUBARU IS PROUD TO BE A SPONSOR OF LIFETIME TV'S 14TH ANNUAL STOP BREAST CANCER AWARENESS CAMPAIGN

STOP BY OUR SHOWROOM THIS MONTH TO RECEIVE YOUR FREE "STOP BREAST CANCER FOR LIFE" RIBBON AND INFORMATION CARD.

Lifetime Networks to Launch 14th Annual Stop Breast Cancer for Life Multi-Platform Campaign for October

Campaign Showcases October Premiere of Lifetime Original Movie 'Living Proof' Starring Harry Connick, Jr. Oscar(R) Winner Renee Zellweger Reteams With Craig Zadan and Neil Meron, Executive Producers of the Oscar-Winning 'Chicago,' as the Producers for the Sony Pictures Television Project

NEW YORK, -- As part of the Network's ongoing commitment to inform, support and empower women, Lifetime Networks is gearing up for its extensive, multi-platform 14th annual Stop Breast Cancer for Life campaign to be launched in October for National Breast Cancer Awareness Month.

The programming highlight of the 2008 effort is the star-studded Lifetime Original Movie "Living Proof," starring Harry Connick, Jr. Produced by Academy Award(R)-winners Renee Zellweger, Craig Zadan and Neil Meron, and Sony Pictures Television, "Living Proof" is the moving true story of Dr. Dennis Slamon (portrayed by Connick), the UCLA doctor who helped develop the revolutionary breast cancer drug, Herceptin, and his effort to keep the drug trials afloat and save the lives of thousands of women.

"Living Proof" also stars Amanda Bynes, Tammy Blanchard, Jennifer Coolidge, Angie Harmon, John Benjamin Hickey, Regina King, Swoosie Kurtz, Paula Cale Lisbe, Amy Madigan, Bernadette Peters and Trudie Styler.

In addition to the film, Lifetime's Stop Breast Cancer for Life campaign will include an original PSA campaign, featuring cancer survivors sharing their real-life "Living Proofs," someone or something in their lives that helped them confront cancer; a robust site on myLifetime.com; new content on Lifetime on Demand; printed educational materials; point of purchase displays; and high profile screenings and community events. The Network will once again work with its distribution partners and advertising sponsors to reach even more women with the important breast cancer awareness message.

Lifetime also will continue its unparalleled legislative advocacy, championing the bipartisan Breast Cancer Patient Protection Act of 2005 (S.910/H.R.1849). The bill would end the practice of "drive-through" mastectomies, where women are sometimes forced to leave the hospital sometimes just hours following their surgeries. Lifetime has collected more than 22 million signatures on a petition on myLifetime.com urging Congress to take action, which helped build momentum for the first hearing in May with the House Energy and Commerce Health Subcommittee and will be pushing for passage of the legislation this year.

"Living Proof" is produced by Craig Zadan and Neil Meron's Storyline Entertainment and Sony Pictures Television for Lifetime Television. Renee Zellweger, Neil Meron and Craig Zadan ("Chicago"), and screenwriter Vivienne Radkoff ("Tempted," "The Agency") are the executive producers. Dan Ireland ("Mrs. Palfrey at the Claremont," "Whole Wide World," "Passionada") directs from a script written by Radkoff.

Lifetime Networks is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multimedia company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company

Fair Season Isn't Over Yet! It Is Time For The Guilford Fair!

2008-09-18T15:10:00.000-07:00

This weekend, the Guilford Fair Kicks Off, and, Premier Subaru is glad to be a part of it for the 9th year in a row! Wow!

The Guilford Agricultural Fair is the 2nd oldest agricultural fair in Connecticut. Established in 1859 by four Guilford farmers whose "cupboards" were "full of the fat of the land," the Guilford Fair had its origin on the eve of the Civil War. Now, the fair is traditionally held on the third full weekend of September each year. The early agricultural fairs on the Guilford green had become famous for their cattle shows, when the village was crowded with strings of parading cattle. The competition among farmers was to send the largest possible "delegation" of animals. By 1903 indoor exhibitions featured Guilford merchants displaying meat, potted plants, millinery, and photographs; there were also displays of Indian arrowhead collections and quilts and needlework. The advent of the trolley car in 1910 contributed to an unprecedented Fair crowd of nearly 10,000 people. In 1969 the Guilford Fair outgrew the confines of 8-acre Guilford Green and relocated to the 30-acre Hunter Farm off Lover's Lane. The Fair currently features many traditional agricultural programs year after year, as well as many new exhibits, activities and fair food items. The Guilford Fair is owned and operated by the Guilford Agricultural Society. They are a private not-for-profit organization. Since the mortgage-burning on the property in 1984, a few traditional buildings have been erected and the parking lot has been improved. Their purpose is to promote the preservation of the agricultural heritage of Guilford and Connecticut. Our major programs include competitive exhibits for livestock, baking, canned goods, fruits & vegetables, flowers, needlework, arts and crafts, photography, educational exhibits and demonstrations, a farm museum, stage entertainment, novelty contests, commercial exhibits, a carnival midway and a petting zoo. They also provide a large selection of high-quality food concessions.

Our own Barbara Mullen has been a "constant" at this fair for, now, 9 years for Premier Subaru. We are proud to bring our "travelling dealership" to this location and show all of our friends and future friends a few vehicles from our Premier Subaru lineup of all-wheel-drive cars. And, of course, we have our famous balsa wood gliders for the kids, and, those that want to be again! So, hopefully, will will see YOU at the Guilford Fair!

Tropical Storm Hanna No Match for Our Nama!

2008-09-06T12:30:00.000-07:00

This weekend (September 4,5,6 and 7th), our very own Barbara Mullen (also referred to as "Nama" by her grandchildren and, now adopted by Premier employees), will be tending our tent and new vehicle display at the North Haven Fair (http://www.northhaven-fair.com/). The North Haven Fair gets "hundreds of thousands" of visitors over a 4 day period. Premier Subaru has been a part of this fair for 9 years. For all of these 9 years, Barbara has been setting up our "always festive" and "extremely informative" portible car dealership at the fair! It is a great way for customers and "want to be customers" to get introduced to the Subaru product line and to us. Countless people now know "Barbara from the Fair"! In addition to the thousands of people who are introducing themselves to us for the first time, hundred of customers always stop by and say hello. (Or, do all these people drop by to enjoy Barbara's alway ready supply of candy).

Well, in anticipation of Tropical Storm Hanna, who decided to arrive right in the middle of our fair activities, Barbara is not there on Saturday the 6th. Not that she didn't want to be. She did. But, of course, I told her to skip it as she really shouldn't be out in the middle of a tropical storm, under a tent. Plus, as a sidebar, I am sure that there is some sort of OSHA regulation prohibiting car salespeople from being outside during the middle of a tropical storm at a muddy fairgrounds and trying to keep dry under a "largely metal" tent!

Well, don't fear! On Sunday, September 7th, Barbara will be back at the Fair and in our Portable Dealership (fancy way of saying "tent") and looking for all of her customers, and those applying for a position as a customer, to stop by and say "hi"! If you can't make it to the North Haven Fair - please stop and see us in two weeks at the Guilford Fair!

Premier Subaru/Branford, Connecticut (www.premiersubaru.com)

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